Plum needed a new website and a new visual identity to match their ambitious brand mission to empower organizations to be successful by getting the right people in the right roles. Their old website wasn’t flexible enough to support their growth, and its visual language came up short. They knew they needed a powerful, scalable, easy to manage CMS and an agency partner with serious creative chops - Hubspot and Salted Stone were the perfect fit.
From the beginning, Plum's Marketing Director Andy Pandya and his team identified the following issues: technical maintenance headaches, site-wide aesthetic inconsistencies, inefficient publishing processes, and a less-than-ideal UX.
There were two main challenge areas to address: the technical shortcomings and frustrations associated with the old site, and the need for a totally new visual identity that reflected everything amazing about Plum. We knew the solution to the first challenge right away - building the new site on Content Hub would make all Plum’s technical headaches a thing of the past. Paired with Creative Director Mitch McKenzie’s retro mid-century design concept, it was a recipe for success.
Plum saw upticks across critical KPIs - including a drop in bounce rate, increased pages per session, and a marked improvement in form submission. Beyond the numbers, Plum stakeholders say that the new website has been a “unifying force internally.”
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