A Retro Refresh for A Cutting Edge Career Platform

Technical frustrations and a visual identity that wasn’t aligned with Plum’s mission were creating significant friction, but CMS Hub and Salted Stone Creative were a recipe for transformation and growth.
Total page views increased 29.5%

Details:

Company name:

Plum

Region

Canada

Industry:

HR

HubSpot Products:

CMS Hub

Web Design Agency:

Name:

Salted Stone Salted Stone

All examples from: Salted Stone

Reviews:

HubSpot Service Partner Tier:

Overview:

Plum needed a new website and a new visual identity to match their ambitious brand mission to empower organizations to be successful by getting the right people in the right roles. Their old website wasn’t flexible enough to support their growth, and its visual language came up short. They knew they needed a powerful, scalable, easy to manage CMS and an agency partner with serious creative chops - Hubspot and Salted Stone were the perfect fit.

Problem the company had:

From the beginning, Plum's Marketing Director Andy Pandya and his team identified the following issues: technical maintenance headaches, site-wide aesthetic inconsistencies, inefficient publishing processes, and a less-than-ideal UX.

The Hubspot CMS solution:

There were two main challenge areas to address: the technical shortcomings and frustrations associated with the old site, and the need for a totally new visual identity that reflected everything amazing about Plum. We knew the solution to the first challenge right away - building the new site on CMS Hub would make all Plum’s technical headaches a thing of the past. Paired with Creative Director Mitch McKenzie’s retro mid-century design concept, it was a recipe for success.

Results:

Plum saw upticks across critical KPIs - including a drop in bounce rate, increased pages per session, and a marked improvement in form submission. Beyond the numbers, Plum stakeholders say that the new website has been a “unifying force internally.”

Details:

Company name:

Plum

Region

Canada

Industry:

HR

HubSpot Products:

CMS Hub

Web Design Agency:

Name:

Salted Stone Salted Stone

All examples from: Salted Stone

Reviews:

HubSpot Service Partner Tier:

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