Gingr, a SaaS company that provides management and point-of-sale solutions to pet-care businesses, turned to SmartBug Media® to design a new website that not only celebrated its fun brand, but also would help it outshine and outperform its competition.
Gingr’s previous website used no interior pages, with all its content crammed onto the homepage. The design was too copy-heavy and included no images.
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By leveraging templates designed by our in-house UX experts, SmartBug® created a dynamic, persona-driven website. The design balances organic shapes with realistic imagery, which conveys and reinforces Gingr’s unique solution and professional yet modern voice. To add texture without creating clutter, the site integrates shapes that play off Gingr’s logo, as well as uses organic shapes that resemble animal hair.
On top of the beautiful design, SmartBug’s dev team built a fully responsive mobile site that respects graphical elements while maintaining full functionality and a positive UX.
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