HubSpot CMS | HubSpot CMS Empowers Pierce Manufacturing Marketing Team

Pierce home page featuring latest news and deliveries.

Details:

Company name:

Pierce Manufacturing

Web Design Agency:

Name:

Stream Creative

All examples from: Stream Creative

Reviews:

25 Reviews

HubSpot Service Partner Tier:

Gold

Overview:

With an active and passionate user base, the Pierce marketing team has a lot of responsibility; they needed a CMS that would help them move quickly. Stream knew the HubSpot Content Hub would be a better option for Pierce because it provides the freedom and tools needed to work autonomously. The website was redesigned in two steps, first migrating the site on to HubSpot Content Hub as it was, then redesigning it to clean up and simplify the site.

Problem the company had:

Previously, the company’s website was hosted on Kentico. They were limited in the changes they could make themselves and often were stuck waiting for their former design partner to make the changes requested.

The Hubspot Content Hub solution:

Stream took advantage of the updated Hubspot design manager to build custom modules that would give Pierce the design flexibility they wanted, while at the same time, adhering to their brand standards. HubDB was leveraged to manage Pierce’s products and specs. The database allows Pierce to make updates in one place and have them reflected everywhere that information lives on the website. HubDB ensures their prospects, customers, and partners have the most up to date information.

Results:

The Pierce marketing team leverages the CMS daily as they update product pages, press releases and blog posts to constantly keep their audience engaged and up to date.