HubSpot Website Grader: Expertise With a Click of a Mouse

HubSpot is always interested in helping agencies generate more leads, and commissioned a website grader that both lived on the Hubspot platform and could be implemented by HubSpot partners on their website.
A simple interface.

Details:

Company name:

HubSpot

Industry:

Software

Web Design Agency:

Name:

InboundLabs InboundLabs

All examples from: InboundLabs

Reviews:

HubSpot Service Partner Tier:

Overview:

HubSpot’s most successful lead generation tool is the website grader. It allows partners to put in an email and their website URL, and HubSpot will offer a rating and tips to improve it. This can also be implemented on a partner’s website. For this, we built a custom HubSpot app that can be installed via a private link that integrates with the open-source lighthouse on HubSpot’s end. This allows a partner to configure and customize the grader on their website

Problem the company had:

Finding leads is the backbone of inbound. Sometimes, your website is holding you back. HubSpot is always interested in helping agencies to generate more leads. So we built a grader to help partners optimize their websites for better lead generation.

The Hubspot Content Hub solution:

We built a custom HubSpot app that initially lived on the HubSpot platform. Then, we also built a version that could be implemented by partners on their website, via a private link they could download. The app is powered by Lighthouse and involves a menu and configuration tool that allows a partner to run, configure, and customize the grader on their website.

Results:

This became one of HubSpot’s most popular and successful lead generation tools, on both their platform and on their partner's sites.

Details:

Company name:

HubSpot

Industry:

Software

Web Design Agency:

Name:

InboundLabs InboundLabs

All examples from: InboundLabs

Reviews:

HubSpot Service Partner Tier:

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