Bureau Vet developed a CMS Hub website together with ICTRecht. They were already into inbound marketing and sales and we wanted to take them to the next level with their website. That's why we built a CMS Hub website as the center of their inbound marketing strategy. Landing pages, smart content, multilingual, big menu, blogs, search -- these are only a few of the functionalities this website offers.
Problem the company had:
ICTRecht needed more structure in their lead nurturing process. The website was focused on their knowledge, which is a good thing. But in the process there were not enough ways for a lead to make the journey towards becoming a MQL or customer.
The Hubspot CMS solution:
Together with ICTRecht we developed a brand new website with the buyer personas as the starting point. We also onboarded HubSpot Marketing Hub Professional to create a 360 degree marketing platform with more structure and delivered success in lead generation.
With the new CMS and Marketing Hub Professional in place, everyone is ready to start building on their new and existing content. Together with ICTRecht all the fundamentals are there to build on a solid platform to get the most out of their marketing efforts.