Bureau Vet developed a CMS Hub website together with Sitelucent. It was SiteLucent’s request to Bureau Vet to develop a new website based on the principles of inbound marketing. The new website in CMS Hub is now at the heart of SiteLucent’s inbound marketing machine, using the blog template, call-to-actions, live chat, popups and content offers like whitepapers and interactive scans.
Being a startup, SiteLucent's focus was mainly on the development and sales of their own product. With lead generation becoming more urgent, they needed more then their basic website that wasn’t developed for inbound lead generation.
Together with Sitelucent we developed a brand new website with buyer personas as the starting point. We also onboarded HubSpot Marketing Hub Starter to build a 360 degree marketing platform, giving them more structure and more success in lead generation.
With the new CMS and Marketing Hub Starter in place everyone is ready to start building their new and existing content. Together with Sitelucent all the fundamentals are there to build on a solid platform to get the most out of their marketing efforts.
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