Inbound-ready website yields huge increase in MQLs for IFIS

A new inbound-ready website is supporting IFIS's mission to create greater engagement with end-users and has yielded a huge increase in qualified lead generation.
IFIS's new inbound-ready website is bold and engaging, generating more leads.

Details:

Company name:

IFIS Publishing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Working together, IFIS and Blend envisioned a new, vibrant and welcoming website that aligned to the organisation’s future-facing attitude and the passion that it puts into helping the food science community.

At the same time, Blend ensured that the website was built to leverage the full power of the HubSpot platform and to optimise traffic and lead generation.

Problem the company had:

IFIS, early adopters of the HubSpot platform, wanted to drive greater end-user engagement with a new website built to optimise traffic generation, visitor engagement and conversion. Their outdated website was holding them back.

The Hubspot CMS solution:

From the concise, efficient copy that communicates IFIS's offering with finesse, to the bright, colourful design that inspires action, the entire website has a warm and engaging personality. The customer journey and UX is optimised through careful design of site structure, restrained navigation and the effective placement of calls to action.

Designed and developed specifically for the HubSpot CMS, the site leverages the platform's unique features to load quickly and convert effectively.

Results:

Following launch of the new website, conversion rate jumped up to the highest level since records began in 2011, generating a significantly higher number of leads. More importantly, free trial requests (Marketing Qualified Leads) increased by 180%.

Details:

Company name:

IFIS Publishing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Nonprofit and Education HubSpot CMS website examples:
Designing & Building Three Websites in Two Months Designing & Building Three Websites in Two Months
Nonprofit and Education
Company: Invalidisäätiö
Agency: Kaks.io Labs
A simultaneous redesign project of three websites in education sector. The project's scope included UX and service design, CMS Hub implementation, onboarding of Sales and Marketing Hubs as well as integrating an HR system with HubSpot website.
Report this listing
Macleay College’s Digital Identity Transformation | Website Macleay College’s Digital Identity Transformation | Website
Nonprofit and Education
Company: Macleay College
Agency: Salted Stone
With major growth and expansion on the horizon for Macleay college, their strategic focus was to build an effective brand that would increase awareness and recall in the local community and internationally.
Report this listing
Kendal at Home: Interactive Pillar Page Kendal at Home: Interactive Pillar Page
Nonprofit and Education
Company: Kendal at Home
Agency: Kuno Creative
This interactive resource takes an in-depth look at brain health, including signs of cognitive impairment, surprising things that affect brain health, and much more.
Report this listing
Launch Pad for an education start-up in 2 weeks Launch Pad for an education start-up in 2 weeks
Nonprofit and Education
Company: Huippu Education
Agency: Prami Growth Agency
Prami Growth Agency built a launch pad website for a global education startup in just 2 weeks using the Growth-Driven Design method. The goal was to generate qualified leads and new business.
Report this listing
Dynamic Content Drives Habitat for Humanity EBSV Redesign Dynamic Content Drives Habitat for Humanity EBSV Redesign
Nonprofit and Education
Company: Habitat for Humanity East Bay/Silicon Valley
Agency: LyntonWeb
Working with Habitat for Humanity’s East Bay/Silicon Valley, we strategized and built a site with custom design, development, and HubDB-driven content so the nonprofit could build a foundation for marketing to volunteers, donors, and applicants.
Report this listing