When Resinwerks reached to us about their website needing a fresh, new look, geared towards lead generation - we knew what we had to do. We analyzed their target audience and built their buyer personas. We identified low-hanging lead gen fruit, their product catalog, and gated it immediately boosting their opt-ins by 33%. Lastly, the new website is super fast and SEO friendly, so organic traffic got a boost of 358% year over year.
Problem the company had:
Resinwerks was generating leads online but not the ones they wanted. Their website was sluggish and disintegrated with the rest of their growth strategy.
The Hubspot CMS solution:
We scrapped eCommerce after analyzing Resinwerks' buyer persona and combed through the website's analytics. Turned out that B2C pricing was actually scaring away their B2B targets! We designed the website with a straight-line approach to lead generation. We focused on optimizing the website for lead generation through page speed optimization, restructuring the site to focus on B2B, and gating valuable offers.
We optimized B2B content for lead generation increasing the number of leads by 33%. GT Metrix performance score, based on Google Lighthouse, of 98% with a 1-second contentful paint. A 358% increase in year-over-year organic website traffic.