The company wanted a completely new website. They realized their old site was very product-centric and not buyer journey centric. They wanted a richer content experience and a much better buyer journey experience that helped their visitors find what they wanted faster and in a more informative way. They wanted their site to be search engine optimized and they wanted it to move from an online brochure and catalog to a lead generation machine.
The site was a product-centric site and not a visitor experience-centric site. It was a catalog and not a good one. The site had no content, no educational material, and it was hard to find what people were looking for, let alone order anything.
The site has a highly interactive, visually compelling homepage with a disruptive, emotional and compelling story. Each page was designed with their user’s experience in mind. Each page was crafted for a visitor in a specific stage of the buyer journey. Each page had a conversion strategy and content offer designed for individual visitors and the entire site was built to be highly ranked on Google. Our Website Workshop™ and Website Blue Print™ means their site will drive leads and sales.
The site saw a lift in sessions month over month and an immediate decrease in bounce rate across the site. They saw a dramatic improvement in the creation of new leads and an increase in orders close to 20% in just 60 days. AND, they loved the process.
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