HubSpot CMS | Migrating landing pages for a reality TV SVOD service

Details:

Company name:

hayu

Web Design Agency:

Name:

Blue Green

All examples from: Blue Green

Reviews:

1 Reviews

HubSpot Service Partner Tier:

None

Overview:

By using HubSpot Content Hub’s powerful capabilities, we efficiently transitioned all of hayu’s landing experiences to HubSpot, while also giving pages a whole new look and feel. Moving hayu’s landing pages to HubSpot enabled content creators to rapidly create new experiences and easily make changes. Additionally, given hayu’s global presence, we leveraged HubSpot’s APIs to deliver custom integrations to personalize and optimize landing pages.

Problem the company had:

A new CMS was needed, that would enable the team to rapidly create and customize landing pages for paid media. The old CMS was expensive and code-dependent. The goal was to migrate existing pages and content while adhering to new brand guidelines.

The Hubspot Content Hub solution:

By developing a central theme in HubSpot we were able to deploy the new experiences in a scalable fashion. Fulfilling hayu's need for dynamic content was made easy through the HubDB API.

Results:

HubSpot Content Hub helped showcase the diverse content hayu offers, making it easy to not just develop such a complex design, but also add on to it, without technical expertise.