HubSpot CMS | Turning and rebranding a digital magazine into a blog

Details:

Company name:

Nationwide Pet Insurance

Web Design Agency:

Name:

Blue Green

Reviews:

1 Reviews

HubSpot Service Partner Tier:

None

Overview:

By redesigning the content-creation workflow, we helped streamline and enable easy content creation and publishing by moving a digital magazine to a blog format leveraging the HubSpot CMS. Our solution empowered Nationwide’s marketing team to create, publish, and manage content easily.

Problem the company had:

Before migrating to HubSpot CMS, Nationwide’s Companion Magazine was heavily reliant on graphic design work, and this limited the ability for anyone on the team to contribute to the quarterly issues.

The Hubspot CMS solution:

We redesigned the content-creation workflow to enable anyone on the team to create, manage, and publish content easily. This workflow did not require any design or IT work to create and upload content, and instead all resources were directed towards creating engaging content. Leveraging the HubSpot CMS helped us attain this flexibility.

Results:

Launching the solution helped enable content-creation and management at scale. The focus shifted from putting together resources for hosting content, and went towards simply creating engaging and educational content that was easily accessible.