Multi-Language Enterprise Site Moves from Drupal to HubSpot

Haldor Topsoe is the world leader in high-performance catalysts and proprietary technology for the chemical and refining industries. They desired to migrate their website to CMS Hub since they were already on HubSpot for marketing automation.
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Details:

Company name:

Haldor Topsoe

Region

Nordic Region

Industry:

Manufacturing

Web Design Agency:

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Overview:

Haldor Topsoe partnered with New Breed to migrate their existing corporate website from Drupal to CMS Hub to consolidate their marketing stack. We also used the migration as a chance to make improvements to both the user interface and the branding. We worked collaboratively with the client to come up with a multi-table HubDB strategy to power the product and service sections of the site with dynamically generated pages available in three languages. In total the site is over 1500 pages.

Problem the company had:

Though powerful and highly customized their legacy Drupal implementation was difficult to manage in some ways. The other item was that they were already using HubSpot for their blog, landing pages, and email marketing and wanted to consolidate.

The Hubspot CMS solution:

We did a thorough review of all existing content to determine the design system while still in the sales process. We also did extensive work to determine all needed HubDB tables and their relationships with one another to create the needed taxonomies. We started with the most complex dynamic portions of the site and worked our way through any road blocks early on. We also established a method to check for a language slug in a URL so that we could have a single module power all 3 languages.

Results:

The site has been well received. Haldor Topsoe is a large company and many people at the organization work to update various portions of the site. So far the English, Chinese and Russian team members have found the site to be intuitive to manage.

Details:

Company name:

Haldor Topsoe

Region

Nordic Region

Industry:

Manufacturing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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