Mastercraft had a specific business objective they wanted to achieve with the launch of their new website. These included, converting leads seamlessly, in as little amount of clicks as possible, increasing their brand awareness in the Kitchen industry, and the quality of the work they produce, and building a resourceful log of content that can be used by Mastercraft Licensees to drive value.
The previous site was missing information about Mastercraft Kitchens’ overall service offering - needed as well as their process info. This tied back into their goal of demonstrating ‘...breadth of design and manufacture capabilities.’
The Kitchens Gallery is the showcase, embedded in the home page as well as the main nav. All content was optimised for fast page performance. Copy related to kitchen styles were moved to pillar pages. Featured kitchen images contain links to Featured kitchen stories in the blog. The layout and navigation were optimised for mobile as well as desktop. The search function, directory landing page and Licensee profile pages were built using HubDB tables with specific, individual tags.
A modern, authentic brand that ensures clients and prospects understand the brands offering and design and manufacture capabilities, and a sophisticated Kitchen Gallery and Licensee Directory that combines content with intuitive search filters.
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