Tec de Monterrey Benefits From Automated Newsletters

We helped Tec de Monterrey ensure their most valuable content was sent to their international database using a set of automated newsletter templates and a private editorial experience using CMS memberships.
Tec de Monterrey adds custom automation to their twice-weekly newsletter

Details:

Company name:

Tec de Monterrey

Region

Latin America

HubSpot Products:

CMS Hub Marketing Hub APIs

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

Tec de Monterrey contacted us in search of custom functionality to help reduce manual time spent creating and sending newsletters to their international audience. We built an automated template referencing certain feeds to help them easily send their most important knowledge-base articles and other research to keep their valuable audiences informed and engaged.

Problem the company had:

Tec de Monterrey spent too much time building, creating, and sending their Tuesday/Thursday newsletters. In fact, it was almost a full-time job determining the right content to send to the correct newsletter schedule.

The Hubspot CMS solution:

To create their newsletters and elevate their critical content, we provided: An automated template sent Tu/Thu, referencing RSS feeds from Wordpress.A private editorial experience using CMS Memberships, so admins can prioritize content for newsletters.

Results:

Tec de Monterrey’s sales and marketing teams have now strengthened their newsletter campaigns and erased tedious tasks, allowing them to focus on bigger picture projects. They also enjoyed better delivery rates, open rates, and click-throughs.

Details:

Company name:

Tec de Monterrey

Region

Latin America

HubSpot Products:

CMS Hub Marketing Hub APIs

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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