Tec de Monterrey contacted us in search of custom functionality to help reduce manual time spent creating and sending newsletters to their international audience. We built an automated template referencing certain feeds to help them easily send their most important knowledge-base articles and other research to keep their valuable audiences informed and engaged.
Tec de Monterrey spent too much time building, creating, and sending their Tuesday/Thursday newsletters. In fact, it was almost a full-time job determining the right content to send to the correct newsletter schedule.
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To create their newsletters and elevate their critical content, we provided: An automated template sent Tu/Thu, referencing RSS feeds from Wordpress.A private editorial experience using CMS Memberships, so admins can prioritize content for newsletters.
Tec de Monterrey’s sales and marketing teams have now strengthened their newsletter campaigns and erased tedious tasks, allowing them to focus on bigger picture projects. They also enjoyed better delivery rates, open rates, and click-throughs.
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