Website redesign boosted Guest Suite's SEO traffic by 150%!

In only 2 months, Ideagency helped Guest Suite (a company specialized in e-reputation which was facing visibility and SEO traffic issues) to find a less costly and more scalable way to generate warm leads. Discover how we resolved this matter...
Guest Suite's homepage after redesign

Details:

Company name:

Guest Suite

Region

France

HubSpot Products:

CMS Hub HubSpot CRM Marketing Hub

Web Design Agency:

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Overview:

At first, Guest Suite's lead acquisition model was based on “cold calling”; this means that the sales team was in charge of finding new prospects and leads. This method was very expensive for the company and not really scalable. As Guest Suite was growing, they entered new markets and new countries. That’s the reason why they needed to find a smarter way to generate more leads. As a solution, we suggested them to adopt an inbound marketing strategy combined with Growth-Driven Design methodology.

Problem the company had:

As the firm was developing over time, the sales workforce gradually extended. Guest Suite needed to be more cost-effective in terms of lead generation. Meanwhile, their blog was struggling to get off the ground and their SEO traffic was quite weak.

The Hubspot CMS solution:

The best way for them to align the different actions was to migrate their website to HubSpot. We first proposed them to redesign their homepage and their blog lists as they were looking a bit old-fashioned. The main goal was to promote the brand and to dive into inbound marketing. We also decided to migrate the blog from a sub-domain to a directory in order to be better ranked in terms of SEO. Last but not least, we created their e-reputation tool that could help with lead generation quickly.

Results:

In 1 year, Guest Suite won 150% of additional visitors! The brand new homepage alone represents 60% of these striking figures. Finally, the migration of a blog toward a directory allowed them to increase their SEO traffic by 150% within only 2 months

Details:

Company name:

Guest Suite

Region

France

HubSpot Products:

CMS Hub HubSpot CRM Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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