We provided the company with the tools it needed to face a very important moment in its growth, allowing it to improve internal workflows and to rely on a performing website and an effective and easy to use CRM. In this way we have allowed Intertecnica to make an important step forward, radically renewing its business model.
The company needed a website which could allow users to immediately understand the characteristics of Intertecnica, to view the 3D models of the various products in the catalog and to compare them with each other.
We designed and built the new company website, taking into account the need to guarantee a satisfactory user experience and to have, at the same time, an easy and intuitive tool to update. The company has now the possibility of monitoring the various KPIs having a complete view of the behavior and path taken by users at any time and customers.
The marketing department was able to take advantage of some of the HubSpot features to collect countless information about users from the site. This allowed the company to build a targeted content marketing strategy for each target audience.
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