We defined the graphical aspects and started migrating all of the content on the old website to the new platform. Not to lose anything that had been built in the past, we edited the content from a SEO perspective, and optimized the material uploading speed, so as to increase the Google rating and simplify updating activities. We made the personnel completely independent in the management of content and user permits thanks to the intuitive HubSpot Content Hub interface.
The previous website was inefficient from the point of view of accessibility and content control. The aim of our project was to redesign the website, preserving the existing structure improving the UX and UI.
The new website optimizes the positive features of the previous container, while making the user experience more satisfactory, thereby contributing to improving the brand’s image. The browsing experience has been made more fluid. Moreover, better content indexing has increased website visibility.
The work done to increase the uploading speed and make the company more independent in terms of back-office management has improved the website’s usability, simplifying operations and making it easier to edit and update content.
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