To meet the need for a conversion website, Make the Grade carried-out a redesign project for APIA. The project was divided into three main steps, each of which was essential to the design and development of the new website. The first step was to define the artistic direction. Then came the design and integration of the pages with ergonomic and graphic models. Lastly, the publication of the website with a revision of different aspects: design, technical and marketing.
APIA needed to be better identified by manufacturing plant managers and technical directors. The findings were clear: a website that acts as a showcase, that generates between 0 and 3 contacts per month with outdated content and no evolution.
The redesign project was divided into three main steps, each one being essential to the design and development of the new website: defining an artistic direction, then creating the page templates to publish a new performing site. Then followed a long phase of technical, design and marketing testing to ensure that everything was in order.
The new APIA website was launched within 3 to 4 months. The algorithm was quick to understand the company's added value in the agri-food sector. The first quarter following the launch, the volume of leads doubled. Then tripled the next 12 months.
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