With AudioGO anyone can sign up on the go, get a professional audio ad created for them, and start promoting their product, business, or service in minutes through very cost-efficient, effective, and engaging audio campaigns.
AudioGO needed to onboard customers at scale, with proportional operational costs. Also, the cost of acquisition needed to be kept low, while conversion to paid customers had to support the marketing efforts. Moreover, the product had to stay simple
AudioGO had a vision of automation, a culture of data-driven decision-making, and the goal of building an easy-to-use solution to an otherwise complex problem: audio advertising at scale for small businesses and entrepreneurs. This would not have been possible without a tight integration with HubSpot's CRM and CMS. In fact, much of AudioGO's user onboarding, lifecycle management, and workflow automation has been built with HubSpot's CRM functionalities in mind and with inbound principles at hand
The solution has grown from simple form-based interactions to the two-way complete integration that we have today. The biggest business impact that we have seen has been as a result of introducing the on-page sign-up that brought a 72% increase in CR
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