As the rules in China change frequently and without warning, it is very hard to find reliable and updated information online about the process and legal requirements. This caused many people to reach out to Hongda with questions who weren’t necessarily ready to get started with their services. Hongda were perfect for inbound marketing and decided to embark on a long-term marketing contract with Oxygen to build a new website and create content online.
Hongda’s previous website, was very basic, not mobile-friendly, was rarely updated and did not have any kind of lead nurturing. The Chinese government did not have an English website to explain investment procedures clearly so leads needed educating.
Hongda immediately moved to Content Hub and marketing platform and Oxygen began rebuilding the website based on the perceived requirements of Hongda’s buyer personas. Getting the client on-board with a radical new ‘blue’ branding theme was initially difficult however the client did fully understand the need for a Western-approach and accepted that this would be best for business. By constantly creating fresh content Oxygen was able to steadily grow Hongda’s overall Google ranking.
Estimates of conversions before the new website launched was 2-5% according to sales, which after the launch of the new website, jumped to 23.86% in Jan 2018. Considering the amount of new traffic this meant that Hongda’s content was very successful.
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