B2B website redesign and marketing for Chinese business

Website design in China can be difficult with all of the cultural differences. Luckily, Hongda's management team knew that appealing to foreigners was paramount to their success and were happy to progress with HubSpot to generate more leads.
Scaling for multiple devices using CMS Hub

Details:

Company name:

Hongda Service

Web Design Agency:

Name:

Oxygen Oxygen

All examples from: Oxygen

Reviews:

HubSpot Service Partner Tier:

Overview:

As the rules in China change frequently and without warning, it is very hard to find reliable and updated information online about the process and legal requirements. This caused many people to reach out to Hongda with questions who weren’t necessarily ready to get started with their services. Hongda were perfect for inbound marketing and decided to embark on a long-term marketing contract with Oxygen to build a new website and create content online.

Problem the company had:

Hongda’s previous website, was very basic, not mobile-friendly, was rarely updated and did not have any kind of lead nurturing. The Chinese government did not have an English website to explain investment procedures clearly so leads needed educating.

The Hubspot CMS solution:

Hongda immediately moved to CMS Hub and marketing platform and Oxygen began rebuilding the website based on the perceived requirements of Hongda’s buyer personas. Getting the client on-board with a radical new ‘blue’ branding theme was initially difficult however the client did fully understand the need for a Western-approach and accepted that this would be best for business. By constantly creating fresh content Oxygen was able to steadily grow Hongda’s overall Google ranking.

Results:

Estimates of conversions before the new website launched was 2-5% according to sales, which after the launch of the new website, jumped to 23.86% in Jan 2018. Considering the amount of new traffic this meant that Hongda’s content was very successful.

Details:

Company name:

Hongda Service

Web Design Agency:

Name:

Oxygen Oxygen

All examples from: Oxygen

Reviews:

HubSpot Service Partner Tier:

More Professional Services HubSpot CMS website examples:
Making Earned Media More AccessibleMaking Earned Media More Accessible
Professional Services
Company: Stacker Studio
Agency: SmartBug Media
Learn how Stacker Studio joined forces with SmartBug Media® to turn its website into a lead generation engine that also delivers insights into how users spend time there.
Putting Datel's brand first on HubSpot CMS Putting Datel's brand first on HubSpot CMS
Professional Services
Company: Datel
Agency: Blend | The HubSpot Website Agency
Datel wanted to modernise their website and bring their brand to the forefront. Their goal was to capture 40 years of heritage in a fresh, modern style and translate this into a website that was optimised for converting high-intent leads.
A complete brand transformation portrayed on HubSpot CMS A complete brand transformation portrayed on HubSpot CMS
Professional Services
Company: BCAS
Agency: Blend | The HubSpot Website Agency
BCAS engaged Blend for a brand overhaul to better reflect their unique proposition. We successfully transformed their brand and reflected it digitally on a new website powered by HubSpot CMS.
New Website for Corstange Law GroupNew Website for Corstange Law Group
Professional Services
Company: Corstange Law Group
Corstange Law Group, built on Hubspot, is a law firm focused on startups that spent a decade engineering creative immigration solutions for startups.
New Website for Law Group (Attorneys) - StalnakerNew Website for Law Group (Attorneys) - Stalnaker
Professional Services
Company: Stalnaker Law Firm
Agency: Nextiny
We created a completely new website in the HubSpot CMS for a new law firm in Sarasota, FL.