This project followed a rebranding and involved designing a new website with a custom design based on new branding and messaging that would allow the business owner to expand impact and build reputation in their niche field.
The organization had an outdated brand website. They needed more clear and consistent messaging to reach their personas and provide a contemporary and clean website design experience for their personas and one that could incorporate a new inbound marketing program.
Starting with an understanding of the buyer persona and niche industry, we created a custom theme that has flexible design and layout elements and could be managed and grown by an ongoing marketing team. The theme features templates specifically for inbound marketing; blog, pillar, and landing pages.
The business owner has had overwhelmingly positive feedback from clients and prospects on the new website and how clearly it communicates the brand and messaging. The owner has grown their following and increased their lead generation.
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