This project involved creating a custom designed microsite based on the concept of a streaming content service. The microsite features category carousels, hover-over effects and optimized speed for effective delivery of videos to the user.
The organization wanted to execute on an idea to create a fun, interactive microsite with video content highlighting the different academic tracks that would engage prospective students with the goal of converting accepted students to enrolled students.
In a short period of time, we executed on the concept by providing creative mockups to ensure that we were visualizing the concept correctly and could use the HubSpot CMS to deliver the concept. We then did a sprint to build out the microsite in time to incorporate the site into the school’s enrollment conversion campaign.
The enrollment marketing team were able to build effective campaigns around the video microsite and track the calls to action to see increased enrollment conversion goals being met.
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