HubSpot CMS | Nonprofit research foundation for rare disease website design

Home page

Details:

Company name:

Foundation for Prader-Willi Research

Web Design Agency:

Name:

Yodelpop – Nonprofit / Association Marketing

Reviews:

8 Reviews

HubSpot Service Partner Tier:

Gold

Overview:

This project involved an upgraded custom design update for optimal delivery of website, inbound content and brand awareness.

Problem the company had:

As the organization increased traffic and delivered a steady stream of content to their audience, the design and structure of the website became outdated, making it difficult to keep up with the pace of inbound marketing.

The Hubspot CMS solution:

The website was designed to be targeted for the organization’s various personas and inbound content delivery, improving the overall user experience of the site. The structure of the website was updated for newer CMS tools, making changes and growth easier for the marketing teams to manage.

Results:

Since the launch of the optimized and redesigned website, traffic increased by 30%, total leads increased by 32%. The new website improved brand clarity and awareness, user experience and garnered positive feedback from multi-stakeholders.