Problem the company had:
The old website needed a re-fresh. The design was dated, and information was difficult to find. The main aim was to increase the conversion on the website, while re-writing and re-defining the user journeys to insure that we drive the right traffic.
The Hubspot CMS solution:
Based on multiple intensive discovery and brainstorming sessions, we completely re-defined the user journey of the website. The output of this was a content map that was specifically tailored to EDM's ideal customer. To draw the users eye to relevant content, we utilised a more contemporary, content-led design, with a focus on white space. The design lends itself to exhibiting social proof, which was essential as EDM work with well-respected and well-knowm organisations.