EDM Group website re-design and development

EDM Group had been executing inbound marketing campaigns with our help for a year, but realised in order to have a test-bed for optimising and improving their conversion rate effectively, they needed a fresh design, taking a persona-focused approach.
EDM Home Page

Details:

Company name:

EDM Group

HubSpot Products:

CMS Hub Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

We had been working with EDM for a year before we re-designed their website. We help the EDM sales and marketing teams execute inbound marketing campaigns, but soon realised that in order for us to be able to test and improve conversion rates effectively, a new website was required. CMS Hub was the obvious choice as they have the full suite of HubSpot products. We took a persona-led approach to the website, defining the user journeys based on the information needs of their ideal customer.

Problem the company had:

The old website needed a re-fresh. The design was dated, and information was difficult to find. The main aim was to increase the conversion on the website, while re-writing and re-defining the user journeys to insure that we drive the right traffic.

The Hubspot CMS solution:

Based on multiple intensive discovery and brainstorming sessions, we completely re-defined the user journey of the website. The output of this was a content map that was specifically tailored to EDM's ideal customer. To draw the users eye to relevant content, we utilised a more contemporary, content-led design, with a focus on white space. The design lends itself to exhibiting social proof, which was essential as EDM work with well-respected and well-knowm organisations.

Results:

The main benefit to the business is the fact that the content on the website is now aligned to EDM's ideal buyer. The user experience overhaul has also led to lower bounce rates and longer time spent on page, meaning that visitors are more engaged.

Details:

Company name:

EDM Group

HubSpot Products:

CMS Hub Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Professional Services HubSpot CMS website examples:
OnPoint Warranty eCommerce - Bringing it all Together OnPoint Warranty eCommerce - Bringing it all Together
Professional Services
Company: OnPoint Warranty
Agency: InboundLabs
OnPoint is a service company selling service contracts for home and equipment warranties. They requested multiple storefronts, as they have different brands and websites under the OnPoint umbrella.
Report this listing
New Website for Estate Planning Firm New Website for Estate Planning Firm
Professional Services
Company: Life Ladder Law
Agency: Nextiny
New HubSpot website for estate planning company using a clean design with a focus on lead generation and ease of use for the client.
Report this listing
New Website for Ed Tech Professional Platform New Website for Ed Tech Professional Platform
Professional Services
Company: HighFive Partners
Agency: Nextiny
New HubSpot website created from scratch for ed tech professional platform. As there was no previous site, we created the design and content and created a platform that served as a connection between job seekers and employers in the ed tech space.
Report this listing
Raison Home's 360° device on HubSpot CMS, Sales & Marketing Raison Home's 360° device on HubSpot CMS, Sales & Marketing
Professional Services
Company: Raison Home
Agency: Markentive - Agence hubspot - DXG
Thanks to their clean new website and their improved user experience, Raison Home generated more than 1000 meeting requests in the first 8 months and could showcase more than 600 affiliate projects via HubDB.
Report this listing
Main Line Divorce Support Network Main Line Divorce Support Network
Professional Services
Company: Main Line Family Law Center
Agency: InboundLabs
We built a website for the Main Line Family Law Center, support for individuals and couples so that they can mediate their divorce. Directory of financial partners, therapists, support groups, attorneys, realtors on Main Line.
Report this listing