EDM Group website re-design and development

EDM Group had been executing inbound marketing campaigns with our help for a year, but realised in order to have a test-bed for optimising and improving their conversion rate effectively, they needed a fresh design, taking a persona-focused approach.
EDM Home Page

Details:

Company name:

EDM Group

HubSpot Products:

Content HubMarketing Hub

Web Design Agency:

Name:

Axon Garside Axon Garside

All examples from: Axon Garside

Reviews:

HubSpot Service Partner Tier:

Overview:

We had been working with EDM for a year before we re-designed their website. We help the EDM sales and marketing teams execute inbound marketing campaigns, but soon realised that in order for us to be able to test and improve conversion rates effectively, a new website was required. Content Hub was the obvious choice as they have the full suite of HubSpot products. We took a persona-led approach to the website, defining the user journeys based on the information needs of their ideal customer.

Problem the company had:

The old website needed a re-fresh. The design was dated, and information was difficult to find. The main aim was to increase the conversion on the website, while re-writing and re-defining the user journeys to insure that we drive the right traffic.

The Hubspot Content Hub solution:

Based on multiple intensive discovery and brainstorming sessions, we completely re-defined the user journey of the website. The output of this was a content map that was specifically tailored to EDM's ideal customer. To draw the users eye to relevant content, we utilised a more contemporary, content-led design, with a focus on white space. The design lends itself to exhibiting social proof, which was essential as EDM work with well-respected and well-knowm organisations.

Results:

The main benefit to the business is the fact that the content on the website is now aligned to EDM's ideal buyer. The user experience overhaul has also led to lower bounce rates and longer time spent on page, meaning that visitors are more engaged.

Details:

Company name:

EDM Group

HubSpot Products:

Content HubMarketing Hub

Web Design Agency:

Name:

Axon Garside Axon Garside

All examples from: Axon Garside

Reviews:

HubSpot Service Partner Tier:

More Professional Services HubSpot Content Hub website examples:
New Website for Shift & Thrive Life CoachingNew Website for Shift & Thrive Life Coaching
Professional Services
Company: Shift & Thrive
Agency: Nextiny
New HubSpot website created from scratch for professional life coaching services. As there was no previous site, we created the design, content platform that serves as a connection for clients to educate themselves and access coaching services
A fresh look for a traditional industryA fresh look for a traditional industry
Professional Services
Company: DocCapture
Agency: ThinkFuel Inc.
DocCapture connects large organizations who are looking for document scanning services with the best, local, pre-vetted scanning companies. They wanted a fresh new look to help them standout while improving their SEO.
Making Earned Media More AccessibleMaking Earned Media More Accessible
Professional Services
Company: Stacker Studio
Agency: SmartBug Media
Learn how Stacker Studio joined forces with SmartBug Media® to turn its website into a lead generation engine that also delivers insights into how users spend time there.
Putting Datel's brand first on HubSpot Content Hub Putting Datel's brand first on HubSpot Content Hub
Professional Services
Company: Datel
Agency: Blend | The HubSpot Website Agency
Datel wanted to modernise their website and bring their brand to the forefront. Their goal was to capture 40 years of heritage in a fresh, modern style and translate this into a website that was optimised for converting high-intent leads.
A complete brand transformation portrayed on HubSpot Content Hub A complete brand transformation portrayed on HubSpot Content Hub
Professional Services
Company: BCAS
Agency: Blend | The HubSpot Website Agency
BCAS engaged Blend for a brand overhaul to better reflect their unique proposition. We successfully transformed their brand and reflected it digitally on a new website powered by HubSpot CMS.