HubSpot CMS redesign helps manufacturer win 31 new customers

Four months after rebranding and launching a new Hubspot website, Falcon Structures, a modified shipping container manufacturer, attributed 31 new customers and $592K worth of new qualified leads from the new website and their inbound efforts.
Falcon's new brand look and responsive website design.

Details:

Company name:

Falcon Structures, Inc.

Region

United States

Industry:

Manufacturing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Falcon Structures wanted a Hubspot partner agency that could improve their website performance to engage qualified leads. A complete company rebranding and a dramatic new website were designed to reflect their industry expertise and address prospects’ needs. Video, a streamlined menu, responsive design, strategic content, and more contribute to an engaging and frictionless user experience. The Hubspot Meetings Tool allows visitors to schedule a meeting, removing friction in the buyer’s journey.

Problem the company had:

The company already used Hubspot and was attracting leads, but not the “right” leads. They needed to improve their website to reflect their expertise and sophistication, and target military, manufacturing, construction, and other unique industries.

The Hubspot CMS solution:

After analyzing Falcon’s growth goals and existing site architecture of more than 130 pages, a completely new site architecture was developed based on extensive SEO research and strategy development. Then an overhauled HubSpot responsive website design was built to engage ideal prospects. Integrated tools such as LuckyOrange, Databox and Google Search Console were leveraged to improve user experience and SERP rankings and the HubSpot Meetings tool was incorporated to reduce friction for SQLs.

Results:

Within 4 months of launching their new website, Falcon saw a 38% increase in organic traffic, 18% increased closing rate, 31 new customers, and attributed $592K in qualified lead opportunities to the Hubspot Meetings Tool.

Details:

Company name:

Falcon Structures, Inc.

Region

United States

Industry:

Manufacturing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Manufacturing HubSpot CMS website examples:
iCONN Systems Growth-Driven Website Design iCONN Systems Growth-Driven Website Design
Manufacturing
Company: iCONN Systems
Agency: Kuno Creative
iCONN Systems partnered with Kuno Creative in 2016 for a website redesign and expanded their services to reflect company growth. Their website has been updated to include a Shopify website, web page refreshes, and interactive content development.
Report this listing
Highlighting Custom Case Capabilities While Promoting E-Commerce Highlighting Custom Case Capabilities While Promoting E-Commerce
Manufacturing
Company: Cases By Source
Agency: Kuno Creative
Cases By Source, a custom case designer and manufacturer, wanted to improve the user experience on the custom side of their website while maintaining their strong SEO value on the e-commerce side.
Report this listing
Website Redesign for Leading Precast Concrete Manufacturer Website Redesign for Leading Precast Concrete Manufacturer
Manufacturing
Company: Leesburg Concrete Company, Inc.
Agency: Craft Impact
Leesburg Concrete Company, Inc. partnered with Craft Impact to update their website with a more modern look and increased functionality. The new site highlights Leesburg Concrete’s products and capabilities in a simple format that’s easy to navigate.
Report this listing
Using CMS Hub to its Full Potential Using CMS Hub to its Full Potential
Manufacturing
Company: Walker Manufacturing Company
With CMS Hub, we have created a public-facing website for customers to learn more about the advantages of our commercial and residential lawn mowers, using HubDB to dynamically list compatible equipment and smart content for different countries.
Report this listing
CMS Hub helps create win-win (products & new employees) CMS Hub helps create win-win (products & new employees)
Manufacturing
Company: Alive & Kickin’ Pizza Crust
Agency: Weidert Group
During a challenging job market, yet tremendous business growth, Alive & Kickin’ Pizza Crust used CMS Hub to attract and fill high-turnover positions, reaching 100% staffing, while fulfilling spiking customer demand during a global pandemic.
Report this listing