HubSpot CMS redesign helps manufacturer win 31 new customers

Four months after rebranding and launching a new Hubspot website, Falcon Structures, a modified shipping container manufacturer, attributed 31 new customers and $592K worth of new qualified leads from the new website and their inbound efforts.
Falcon's new brand look and responsive website design.

Details:

Company name:

Falcon Structures, Inc.

Region

United States

Industry:

Manufacturing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

Falcon Structures wanted a Hubspot partner agency that could improve their website performance to engage qualified leads. A complete company rebranding and a dramatic new website were designed to reflect their industry expertise and address prospects’ needs. Video, a streamlined menu, responsive design, strategic content, and more contribute to an engaging and frictionless user experience. The Hubspot Meetings Tool allows visitors to schedule a meeting, removing friction in the buyer’s journey.

Problem the company had:

The company already used Hubspot and was attracting leads, but not the “right” leads. They needed to improve their website to reflect their expertise and sophistication, and target military, manufacturing, construction, and other unique industries.

The Hubspot CMS solution:

After analyzing Falcon’s growth goals and existing site architecture of more than 130 pages, a completely new site architecture was developed based on extensive SEO research and strategy development. Then an overhauled HubSpot responsive website design was built to engage ideal prospects. Integrated tools such as LuckyOrange, Databox and Google Search Console were leveraged to improve user experience and SERP rankings and the HubSpot Meetings tool was incorporated to reduce friction for SQLs.

Results:

Within 4 months of launching their new website, Falcon saw a 38% increase in organic traffic, 18% increased closing rate, 31 new customers, and attributed $592K in qualified lead opportunities to the Hubspot Meetings Tool.

Details:

Company name:

Falcon Structures, Inc.

Region

United States

Industry:

Manufacturing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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