Falcon Structures wanted a Hubspot partner agency that could improve their website performance to engage qualified leads. A complete company rebranding and a dramatic new website were designed to reflect their industry expertise and address prospects’ needs. Video, a streamlined menu, responsive design, strategic content, and more contribute to an engaging and frictionless user experience. The Hubspot Meetings Tool allows visitors to schedule a meeting, removing friction in the buyer’s journey.
The company already used Hubspot and was attracting leads, but not the “right” leads. They needed to improve their website to reflect their expertise and sophistication, and target military, manufacturing, construction, and other unique industries.
After analyzing Falcon’s growth goals and existing site architecture of more than 130 pages, a completely new site architecture was developed based on extensive SEO research and strategy development. Then an overhauled HubSpot responsive website design was built to engage ideal prospects. Integrated tools such as LuckyOrange, Databox and Google Search Console were leveraged to improve user experience and SERP rankings and the HubSpot Meetings tool was incorporated to reduce friction for SQLs.
Within 4 months of launching their new website, Falcon saw a 38% increase in organic traffic, 18% increased closing rate, 31 new customers, and attributed $592K in qualified lead opportunities to the Hubspot Meetings Tool.
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