Kendal at Home: Interactive Pillar Page

This interactive resource takes an in-depth look at brain health, including signs of cognitive impairment, surprising things that affect brain health, and much more.
Full screen graphic as a hero to introduce the content piece. The animated arrow along with the text lets the user know that the content is below the hero and they should scroll to start reading.

Details:

Company name:

Kendal at Home

Region

United States

HubSpot Products:

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Web Design Agency:

Reviews:

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Overview:

Kendal at Home’s audience is very interested in brain health. To help Kendal at Home members and prospects get a wide range of accurate information, we created a brain health interactive page that featured six sections covering topics from normal cognitive changes, types of dementia, ways to keep your brain healthy, and more. We also gave the reader a chance to download an additional brain health resource at the bottom of the page.

Problem the company had:

We knew Kendal at Home’s audience was interested in brain health. Instead of providing another gated piece of content, we wanted to create a comprehensive ungated interactive resource.

The Hubspot CMS solution:

This is a pillar page that addresses some pain points for seniors. It is an ungated content piece that is broken up into sections that can easily be navigated on both desktop and mobile. It also contains important keywords that the target is searching for so that the piece can easily be found organically.

Results:

Since launching in June 2019, the page has received thousands of views and people have spent an average of 3 minutes on the page.

Details:

Company name:

Kendal at Home

Region

United States

HubSpot Products:

CMS Hub HubSpot CRM

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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