Migrating KegWorks' WordPress Blog To HubSpot & BigCommerce

Groove Commerce migrated KegWorks' WordPress blog to HubSpot, created the templates, designed the blog landing page and assisted with tags. We built the foundation for KegWorks to seamlessly write and publish all of their blog content on their own.
Here's what the KegWorks blog looks like using HubSpot.

Details:

Company name:

KegWorks

Region

United States

Industry:

Ecommerce

Features:

Blogs

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Prior to working with Groove Commerce, KegWorks hosted their blog on WordPress. As they made the move from Magento 1 to BigCommerce, the client also wanted to understand their analytics better. So, they invested in HubSpot to build a new blogging experience, better understand their analytics and leverage the data to make more informed business decisions.

Problem the company had:

WordPress did not provide KegWorks with valuable blog performance. With HubSpot, our client now gains more insights and uses the functionality to sell more. HubSpot data allows for cross-selling, up-selling and understanding their customers better.

The Hubspot CMS solution:

We integrated KegWorks' HubSpot blog with BigCommerce to allow for the connection between the HubSpot blog and the BigCommerce website to work. In order to allow the blog to show as a subdomain to their BigCommerce site, we needed to develop custom blog templates. We also used the HubSpot & BigCommerce Integration by Groove Commerce to connect the two.

Results:

In the first 30 days post-launch compared to year-over-year, transactions increased by over 35%, revenue increased by over 3% and conversion rate increased by over 48%.

Details:

Company name:

KegWorks

Region

United States

Industry:

Ecommerce

Features:

Blogs

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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