Using CMS Hub to its Full Potential

With CMS Hub, we have created a public-facing website for customers to learn more about the advantages of our commercial and residential lawn mowers, using HubDB to dynamically list compatible equipment and smart content for different countries.

Details:

Company name:

Walker Manufacturing Company

Industry:

Manufacturing

HubSpot Products:

CMS HubMarketing HubAPIs

Overview:

The goal was to create a new website that would bring our company and website into the next century - creating dynamic solutions for flexible content that could be changed over time. Our new website creates a simple platform for multiple employees to have access to and change content regularly to keep up to date with our ever-improving industry.

Problem the company had:

Wanting to transition to a more current platform, and one that could offer dynamic features to update our pages as compatibility and pricing changed over time.

The Hubspot CMS solution:

With HubDB, we can update pricing and compatibility in one easy place. When published, it automatically updates all of our model pages to reflect current information. We have also been able to leverage smart content to create different user experiences in different countries, particularly changing MSRP depending on the country you are in.

Results:

Web traffic has grown significantly year-over-year. Time spent doing basic maintenance on the site has gone significantly down, which leaves our developers more time to focus on new features and improvements.

Details:

Company name:

Walker Manufacturing Company

Industry:

Manufacturing

HubSpot Products:

CMS HubMarketing HubAPIs
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