A Bold Conversion-Driven Website for an IT Renewals Platform

iasset.com was tired of the radio silence from its website after a recent redevelopment. At a loss, the company turned to Salted Stone for a complete revival. It took a whole-team effort to create a stunning website purposefully designed to convert.
A bold hero banner with animated background engages users and increases time on page

Details:

Company name:

iasset.com

Industry:

Software

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

iasset.com needed a full website redesign and redevelopment because it fell short of its engagement goals. To strengthen brand identity and boost conversion, Salted Stone reimagined the creative direction and user experience. Our team — a savvy bunch of strategists, creatives, developers and technical marketers — planned and executed a UX-friendly, persona-oriented website optimised to convert. Visitors are now compelled to subscribe and request a product demo.

Problem the company had:

iasset.com updated its WordPress website in 2018 — to great disappointment. Its unintuitive functionality and vague copy failed to motivate visitors and ultimately, convert. The lack of clarity and impact was exacerbated by a minimalist design.

The Hubspot CMS solution:

After a robust website analysis led by our creative and strategic leads, we found iasset.com’s problem: the user experience. So our teams, doing what they do best, redesigned and rebuilt the website to facilitate three buyer journeys. A distinct visual identity enlivened the look and personalised messaging encouraged conversion. Those ideas were then brought to life — our developers and HubSpot wizards adding intuitive UI elements, dynamic calls-to-action and bold animations.

Results:

iasset.com is now able to keep visitors engaged by capturing their interest and funnel personas through the buying journey. The website stands out within the crowded IT space. But most importantly, it’s a non-stop driver of subscribers and leads.

Details:

Company name:

iasset.com

Industry:

Software

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier: