iasset.com needed a full website redesign and redevelopment because it fell short of its engagement goals. To strengthen brand identity and boost conversion, Salted Stone reimagined the creative direction and user experience. Our team — a savvy bunch of strategists, creatives, developers and technical marketers — planned and executed a UX-friendly, persona-oriented website optimised to convert. Visitors are now compelled to subscribe and request a product demo.
iasset.com updated its WordPress website in 2018 — to great disappointment. Its unintuitive functionality and vague copy failed to motivate visitors and ultimately, convert. The lack of clarity and impact was exacerbated by a minimalist design.
After a robust website analysis led by our creative and strategic leads, we found iasset.com’s problem: the user experience. So our teams, doing what they do best, redesigned and rebuilt the website to facilitate three buyer journeys. A distinct visual identity enlivened the look and personalised messaging encouraged conversion. Those ideas were then brought to life — our developers and HubSpot wizards adding intuitive UI elements, dynamic calls-to-action and bold animations.
iasset.com is now able to keep visitors engaged by capturing their interest and funnel personas through the buying journey. The website stands out within the crowded IT space. But most importantly, it’s a non-stop driver of subscribers and leads.
Share
Facebook
Twitter
LinkedIn
Email