When Evergreen Systems, Cerna Solutions and NovoScale merged to form Thirdera, it was a seismic shift in the ServiceNow landscape. But the new company needed a brand and website that matched their ambition to be the biggest and best pure-play ServiceNow partner on the planet. Salted Stone partnered with the Thirdera leadership team to create a brand, visual language and digital experience that captured the spirit of disruption and innovation that Thirdera’s customers are seeking.
When three former competitors merge, it’s challenging to find a brand that combines the best of each and looks the future. The new brand and website needed to speak to each of the previous companies’ audiences and internal stakeholders.
Starting from the selection of a new name, Salted Stone worked together with Thirdera’s leadership and stakeholders to create a new brand and logo.. Simultaneously, the previous websites were analyzed, mapped, and compared with future plans to plan, design and build a new website that would represent Thirdera’s offerings and speak to their audiences.
Thirdera’s new website was a hit with their stakeholders, investors, and audience. Since launch, traffic has steadily grown and Thirdera continues to add great content to the site to connect with their audience more deeply.
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