Problem the company had:
Rio started as a project within another organisation and had only a thrown-together website and near-zero brand awareness. As a unique solution in their sector, they needed help building a strong brand identity and driving traffic to their site.
The Hubspot Content Hub solution:
Salted Stone helped Rio build their web presence from scratch, starting with a visual brand that reflects their mission of democratising sustainability knowledge. We wrote, designed, and developed each phase of Rio’s website, including a bespoke How It Works page, detailed Pricing page, and inbound-optimized resource centre. We also deployed an SEO strategy using blogs and high-value content offers to help Rio reach the front page of Google in the UK for popular keywords like “ESG Framework.”