To accompany the launch of their AI-driven sustainability software platform, the Rio team needed a new website that could scale with the business and drive brand awareness. Salted Stone created Rio’s inspiring new brand identity and developed their website using a growth-driven design roadmap. The website is optimised for inbound, and Salted Stone’s go-to-market SEO strategy has propelled Rio to the front page of Google for high-intent keywords and helped drive thousands of leads.
Rio started as a project within another organisation and had only a thrown-together website and near-zero brand awareness. As a unique solution in their sector, they needed help building a strong brand identity and driving traffic to their site.
Salted Stone helped Rio build their web presence from scratch, starting with a visual brand that reflects their mission of democratising sustainability knowledge. We wrote, designed, and developed each phase of Rio’s website, including a bespoke How It Works page, detailed Pricing page, and inbound-optimized resource centre. We also deployed an SEO strategy using blogs and high-value content offers to help Rio reach the front page of Google in the UK for popular keywords like “ESG Framework.”
Rio’s website continues to drive traffic and engagement. Organic sessions increased 432.5% and time on page increased 172% in the year following launch. Meanwhile, strong gated content has helped drive thousands of leads.
Share
Facebook
Twitter
LinkedIn
Email