Bringing Sustainability Software to Market with New Website

Rio ESG needed to make a splash with the launch of their sustainability software, so Salted Stone built them an inspiring new website powered by CMS Hub and a high-performance inbound marketing and sales strategy.
Rio's New Homepage

Details:

Company name:

Rio ESG

Industry:

Software

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

To accompany the launch of their AI-driven sustainability software platform, the Rio team needed a new website that could scale with the business and drive brand awareness. Salted Stone created Rio’s inspiring new brand identity and developed their website using a growth-driven design roadmap. The website is optimised for inbound, and Salted Stone’s go-to-market SEO strategy has propelled Rio to the front page of Google for high-intent keywords and helped drive thousands of leads.

Problem the company had:

Rio started as a project within another organisation and had only a thrown-together website and near-zero brand awareness. As a unique solution in their sector, they needed help building a strong brand identity and driving traffic to their site.

The Hubspot CMS solution:

Salted Stone helped Rio build their web presence from scratch, starting with a visual brand that reflects their mission of democratising sustainability knowledge. We wrote, designed, and developed each phase of Rio’s website, including a bespoke How It Works page, detailed Pricing page, and inbound-optimized resource centre. We also deployed an SEO strategy using blogs and high-value content offers to help Rio reach the front page of Google in the UK for popular keywords like “ESG Framework.”

Results:

Rio’s website continues to drive traffic and engagement. Organic sessions increased 432.5% and time on page increased 172% in the year following launch. Meanwhile, strong gated content has helped drive thousands of leads.

Details:

Company name:

Rio ESG

Industry:

Software

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

More Software HubSpot CMS website examples: