Macleay College and SaltedStone worked in partnership to deliver an aesthetic and highly functional website. An entire website redesign was scoped and delivered with new brand guidelines, new backend functionalities, and new content created to resonate with potential students and to also retain SEO value post-launch. A unique course finder was also built into the website interface to provide unique solutions and courses based on selection criteria through HubDB.
Facing increasing competition from universities and colleges, which was leading to a decline in domestic and international applications, Macleay needed to increase brand awareness in key markets by promoting their unique industry style of study.
Leveraging HubSpot's entire suite of products, Salted Stone implemented a full flywheel strategy for attracting and enrolling prospective students. Leveraging APIs and HubDB, Macleay College's website now offers visitors a seamlessly integrated experience that helps them quickly find courses, dynamically design their unique occupational curriculum, and enrol.
Fully re-branded and redesigned, the new website is improving conversions while preserving and enhancing their prior SEO value.
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