A Dedicated B2B Digital Presence for a B2C Household Name

Nextdoor for Business was rolling out innovative new ways for local and enterprise businesses to advertise on their platform, and wanted a redesigned and expanded website to highlight platform data, customer stories, and helpful resources.

Details:

Company name:

Nextdoor for Business

Region

United States

Industry:

Software

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Nextdoor for Business, the B2B side of Nextdoor, was rolling out innovative new ways for local and enterprise businesses to advertise on their platform. To maximize impact and drive engagement, they wanted a redesigned and expanded website to highlight platform data, customer stories, and helpful resources.

Our strategists and creative team envisioned a totally new digital experience for businesses to surface everything Nextdoor has to offer them in a highly usable, clean, and effective way.

Problem the company had:

Without a dedicated space for their B2B audience, Nextdoor for Business’ conversion pathways were unclear and underperforming. They needed to engage with their business audience without the challenge of mixing messages or confusing regular users.

The Hubspot CMS solution:

When it comes to building digital experiences for B2B audiences, we know the playbook by heart. Starting with a clear understanding of the audience and the jobs to be done, we worked with Nextdoor to build a new site that focuses on solutions, makes discovering resources easy, and shines a light on compelling customer stories. Our creative team took their existing brand language and pushed it forward to create fresh designs, and together we built a site optimized for delight and conversions.

Results:

Nextdoor for Business is now able to speak directly to their B2B audience without any confusing mixed messages in a dedicated space that’s focused on surfacing resources, empowering users, and most importantly - driving conversions.

Details:

Company name:

Nextdoor for Business

Region

United States

Industry:

Software

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Software HubSpot CMS website examples:
New Website for Software and Technology Company New Website for Software and Technology Company
Software
Company: Amtech
Agency: Nextiny
New HubSpot website and site restructuring for an IT solutions provider that displays services and products in a clean and user-friendly way.
Report this listing
Pressboard: Award-Winning Tools for Branded Content Teams Pressboard: Award-Winning Tools for Branded Content Teams
Software
Company: Pressboard
Agency: InboundLabs
Pressboard is a branded content verification platform for major brands, agencies, and publishers. They wanted to showcase campaigns with their tools, highlighting the publisher and industry, in a format that was searchable and customizable.
Report this listing
Bringing Sustainability Software to Market with New Website Bringing Sustainability Software to Market with New Website
Software
Company: Rio ESG
Agency: Salted Stone
Rio ESG needed to make a splash with the launch of their sustainability software, so Salted Stone built them an inspiring new website powered by CMS Hub and a high-performance inbound marketing and sales strategy.
Report this listing
New Website for Office Technology Provider New Website for Office Technology Provider
Software
Company: Pulse Technology
Agency: Nextiny
New HubSpot website and site restructuring for an office technology provider that displays services and products in a clean and user-friendly way.
Report this listing
HubSpot Website Grader: Expertise With a Click of a Mouse HubSpot Website Grader: Expertise With a Click of a Mouse
Software
Company: HubSpot
Agency: InboundLabs
HubSpot is always interested in helping agencies generate more leads, and commissioned a website grader that both lived on the Hubspot platform and could be implemented by HubSpot partners on their website.
Report this listing