With their unique technology in an ever-changing industry, Living Greens Farm needed to do more than grow produce; they needed partners who they could license their technology to—and they needed people to actually buy their products when they hit the shelves. New Perspective worked with them to create a targeted marketing strategy that achieved both of these goals simultaneously.
Living Greens Farm wanted their brand to appeal to two entirely different personas: a B2B audience of growers and a B2C audience of consumers. They needed to increase brand awareness among both groups in a short timeframe.
To start, we replatformed Living Greens Farm’s website to CMS Hub and integrated the HubSpot CRM, allowing them to track any and all actions taken on their site. We then began several highly-targeted campaigns to build awareness with their target audience. This included a vlog series to explain their process, a virtual facility tour for growers to explore their aeroponics technology, and a store locator page so consumers could locate the freshest Living Greens in their area.
With their new site and strategy, Living Greens Farm saw a huge increase in leads—who became loyal brand advocates and promoted their brand. They saw a 158% increase in lead generation and a 297% increase in conversions over the previous year.
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