Micatu came to New Perspective with the goal of strengthening their demand generation program, redesigning their website, and improving thought leadership positioning. We worked with the Micatu team to educate their niche target audiences about their disruptive technology, boost pipeline value with qualified leads, and strengthen their brand positioning and awareness.
Micatu’s growth plans track them to a $100 million business. They needed a highly targeted demand generation plan, redesigned website, CRM and marketing automation stack, and an agency partner with the resources and track record to drive results.
Micatu needed a strong, efficient plan of growth. New Perspective worked with their team to gain a complete understanding of their goals and what they needed from their website. New Perspective built and launched their website on HubSpot’s CMS, then used what we created as a basis to launch (and measure) their demand generation efforts.
With their new website and a strong strategy in place, Micatu has seen explosive growth in pipeline value. They have generated high-quality, good-fit leads that are helping them on their way to their goal of becoming a $100 million company.
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