When Carbon Clean first partnered with New Perspective the goal was clear: develop a website and marketing strategy that clearly explained their mission and products. New Perspective helped them redesign their website in the CMS Hub to better portray who they are as a company. The next step was developing and building a demand generation strategy that included white papers, email campaigns, and content strategy that grew Carbon Clean’s lead volume.
Carbon Clean was looking to make a name for themselves as experts in the carbon capture space. They faced the unique circumstance of introducing a new technology into a new marketplace and required a dedicated partner to help them make an impact.
With Carbon Clean on a rapid path of growth, New Perspective took swift action and partnered with leadership to better understand brand identity and website goals. With the information from Carbon Clean’s leadership, New Perspective built and launched an updated website. This website also allowed New Perspective to launch Carbon Clean’s demand generation program—and track it all with the Hubspot CRM and Marketing Hub.
Carbon Clean’s new brand identity, website, and demand generation efforts made an impact. Within the first 60 days of launch, their online campaigns were already bringing in millions of dollars of revenue—and they are continuing to grow.
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