WindESCo Brings in New Leads With Modern Website

WindESCo is a software solutions company that helps wind plants optimize their energy output. They engaged New Perspective to help them meet their growth goals. We helped them transform their website and bring in new, qualified leads.

Details:

Company name:

WindESCo

Region

United States

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

With rapid growth goals and a long sales cycle, WindESCo knew they needed to focus on bringing qualified leads into their pipeline. Their existing website was not effectively converting visitors into leads. In order to better capture their prospects’ attention and track their progress through the buying process, we helped them move their site to CMS Hub and quickly stimulate their pipeline.

Problem the company had:

WindESCo wanted to quickly build their pipeline and bring in more qualified leads, but their position in a niche market made it difficult. They needed to promote their business to the right audience and build their reputation within their space.

The Hubspot CMS solution:

We replatformed windesco.com to CMS Hub, allowing us to implement continuous improvements and redesign the entire site in stages. To drive leads, we created a content marketing engine, using vlogs and live webinars to position WindESCo as industry experts. With HubSpot’s CRM, WindESCo was able to track these leads and support them through their buying journey. Finally, we created a demand generation plan to engage their audience at the right time with the right content.

Results:

WindESCo’s new website and marketing strategy made a significant impact on their pipeline. They began generating more traffic and turning more visitors into leads. Their lead to MQLs reached 70% within months of their engagement with New Perspective.

Details:

Company name:

WindESCo

Region

United States

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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