With rapid growth goals and a long sales cycle, WindESCo knew they needed to focus on bringing qualified leads into their pipeline. Their existing website was not effectively converting visitors into leads. In order to better capture their prospects’ attention and track their progress through the buying process, we helped them move their site to Content Hub and quickly stimulate their pipeline.
WindESCo wanted to quickly build their pipeline and bring in more qualified leads, but their position in a niche market made it difficult. They needed to promote their business to the right audience and build their reputation within their space.
We replatformed windesco.com to Content Hub, allowing us to implement continuous improvements and redesign the entire site in stages. To drive leads, we created a content marketing engine, using vlogs and live webinars to position WindESCo as industry experts. With HubSpot’s CRM, WindESCo was able to track these leads and support them through their buying journey. Finally, we created a demand generation plan to engage their audience at the right time with the right content.
WindESCo’s new website and marketing strategy made a significant impact on their pipeline. They began generating more traffic and turning more visitors into leads. Their lead to MQLs reached 70% within months of their engagement with New Perspective.
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