Arcane: +94% traffic thanks to a new website on HubSpot CMS

Thanks to their new website and their improved user experience, Arcane managed to generate +94% traffic on their website during the first 6 months after the redesign, as well as +25% in forms submissions and +42% contacts created.
Arcane's new brand identity on the homepage

Details:

Company name:

Arcane

Region

France

Industry:

Agency

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

Arcane is a digital agency and they wanted to redesign their brand image and migrate their website to the HubSpot CMS, as they were already using the Marketing Hub and HubSpot CRM. Their main goals were to boost lead generation, optimize the customer journey and have a technically performant website that gave the marketing team autonomy to run campaigns and modify the pages as needed. (The design was updated again 1 year later by Markentive, keeping the same theme and structure).

Problem the company had:

*Have a recognizable website, reflect Arcane's new brand identity *Improve the performance of the website (page speed & reliability) *Optimize the site for SEO and boost lead generation *Give autonomy to the marketing team *Optimize the user journey

The Hubspot CMS solution:

*Tech and semantic SEO audit and keyword recommendations*New modern and recognizable design : graphic elements and animations on the basis of the brand's new graphic chart*Improved navigation based on SEO recommendations*Optimization of lead capture to support marketing in their lead generation efforts*Easily editable custom theme and templates for their pages and landing pages, in order to make the teams autonomous*Migration of their website in 2 languages from WordPress to HubSpot CMS

Results:

*+ 94% increase in site traffic during the first 6 months *+ 42% new contacts created *+ 25% form submissions *Improved page speed > score of 97% *100% teams are autonomous on the CMS *Improved SEO and gained first positions on all main keywords

Details:

Company name:

Arcane

Region

France

Industry:

Agency

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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