Arcane is a digital agency and they wanted to redesign their brand image and migrate their website to the HubSpot Content Hub, as they were already using the Marketing Hub and HubSpot CRM. Their main goals were to boost lead generation, optimize the customer journey and have a technically performant website that gave the marketing team autonomy to run campaigns and modify the pages as needed. (The design was updated again 1 year later by Markentive, keeping the same theme and structure).
*Have a recognizable website, reflect Arcane's new brand identity *Improve the performance of the website (page speed & reliability) *Optimize the site for SEO and boost lead generation *Give autonomy to the marketing team *Optimize the user journey
*Tech and semantic SEO audit and keyword recommendations*New modern and recognizable design : graphic elements and animations on the basis of the brand's new graphic chart*Improved navigation based on SEO recommendations*Optimization of lead capture to support marketing in their lead generation efforts*Easily editable custom theme and templates for their pages and landing pages, in order to make the teams autonomous*Migration of their website in 2 languages from WordPress to HubSpot Content Hub
*+ 94% increase in site traffic during the first 6 months *+ 42% new contacts created *+ 25% form submissions *Improved page speed > score of 97% *100% teams are autonomous on the CMS *Improved SEO and gained first positions on all main keywords
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