Raison Home, an interior design company specializing in kitchen design, decided to expand their offer to new market segments and adopt an Inbound and Marketing Automation approach. To support their new brand they decided to redesign their website and centralize all their tools on HubSpot. The company chose Markentive to : - Build their website to the HubSpot Content Hub, - Create and implement a custom Marketing Automation and CRM strategy - Create a way to display all the projects of their affiliates
Reflect Raison Home's new brand identity Offer a personalized experience on the website and multilingual content Optimize the user journey: navigation, conversion and leads processing Find a way to showcase the projects developed by their franchisees
Creation of designs in line with the new brand identity Buyer personas and sales cycles to offer better navigation and improved customer journey on the website Improved readability of the offers and easy integration of new offers Migration of their website in 4 languages on the HubSpot Content Hub Addition of many lead capture features (CTA, forms, pop-ups) in strategic places HubDB setup to manage franchisee pages and dynamically present +600 projects Custom setup of HubSpot Sales & Marketing solutions
The new website has a strong brand image, better presents the company's offers and helps generate more leads. +1000 online appointment requests during the first 8 months +600 projects highlighted via the HubDB 13 page templates created by Markentive
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