Raison Home's 360° device on HubSpot CMS, Sales & Marketing

Thanks to their clean new website and their improved user experience, Raison Home generated more than 1000 meeting requests in the first 8 months and could showcase more than 600 affiliate projects via HubDB.
Raison Home's French homepage

Details:

Company name:

Raison Home

Region

France

HubSpot Products:

CMS Hub HubSpot CRM Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

Raison Home, an interior design company specializing in kitchen design, decided to expand their offer to new market segments and adopt an Inbound and Marketing Automation approach. To support their new brand they decided to redesign their website and centralize all their tools on HubSpot.
The company chose Markentive to :
- Build their website to the HubSpot CMS,
- Create and implement a custom Marketing Automation and CRM strategy
- Create a way to display all the projects of their affiliates

Problem the company had:

Reflect Raison Home's new brand identity
Offer a personalized experience on the website and multilingual content
Optimize the user journey: navigation, conversion and leads processing
Find a way to showcase the projects developed by their franchisees

The Hubspot CMS solution:

Creation of designs in line with the new brand identity
Buyer personas and sales cycles to offer better navigation and improved customer journey on the website
Improved readability of the offers and easy integration of new offers
Migration of their website in 4 languages on the HubSpot CMS
Addition of many lead capture features (CTA, forms, pop-ups) in strategic places
HubDB setup to manage franchisee pages and dynamically present +600 projects
Custom setup of HubSpot Sales & Marketing solutions

Results:

The new website has a strong brand image, better presents the company's offers and helps generate more leads.
+1000 online appointment requests during the first 8 months
+600 projects highlighted via the HubDB
13 page templates created by Markentive

Details:

Company name:

Raison Home

Region

France

HubSpot Products:

CMS Hub HubSpot CRM Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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