TRACE ONE: a multilingual website, optimized for SEO and UX

Thanks to their bold new website and optimized user experience, Trace One saw an increase of 20% in leads generated via form submission and a whooping +420% increase in mobile traffic in the first month.
Trace One's new homepage, with bold shaped and colors

Details:

Company name:

Trace One

Region

France

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

Trace One needed a new website with a customized design that would strengthen their new brand image, while supporting the marketing team’s lead generation goals and allowing an easy navigation that presented their services in a clear way. They also wanted to implement HubSpot’s automated marketing solution (Marketing Enterprise) and synchronize it with their CRM. The company chose Markentive to assist with the project and help rebuild and migrate their website to the HubSpot Content Hub.

Problem the company had:

Trace One needed to boost their performance and generate more leads, while implementing their new identity. The website they had didn’t allow them to easily add conversion points, effectively track performance or modify existing pages.

The Hubspot Content Hub solution:

After a detailed semantic and tech SEO audit in English and French, we’ve created a new optimized website that provides an enhanced UX and better presents Trace One’s solutions. We’ve created a new digital identity based on their brand playbook, including bold shapes and colors, animations and interactive elements. The website was developed in 4 languages and migrated from their old CMS. Ultimately, we’ve provided a complete CMS training to enable their teams to manage the website autonomously.

Results:

+20% increase in leads generated via form submission +420% increase in mobile traffic in the 1st month a 165% optimization compared to the old site 30% increase in avg time on page after 3 months Marketing team was autonomous one week after training

Details:

Company name:

Trace One

Region

France

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

More Software HubSpot Content Hub website examples:
A brand new bold and unique website for HUSWELLA brand new bold and unique website for HUSWELL
Software
Company: HUSWELL
Huswell partnered with BONANA to transform its services into a digital-first platform. We created a user-friendly website, integrated smart CRM tools, and optimized operations, positioning Huswell as an innovative leader in the industry.
Feefo Website Revamp & Legacy Module UpgradeFeefo Website Revamp & Legacy Module Upgrade
Software
Company: Feefo
Agency: Inbound FinTech
Feefo, a customer review platform, partnered with Inbound FinTech to refresh their website. IFT upgraded legacy modules, optimised content and built templates for product pages, homepage, and pricing. The result was a functional, user-friendly site.
BSO - Empowering Global Brands with HubSpot Content HubBSO - Empowering Global Brands with HubSpot Content Hub
Software
Company: BSO
BSO is a global leader in network infrastructure and connectivity. We redesigned and migrated their website to HubSpot CMS, supporting their rebrand with a modern, flexible user experience that highlights their innovative solutions.
BP3 Global: A Bold New Website, Crafted on HubSpot Content HubBP3 Global: A Bold New Website, Crafted on HubSpot Content Hub
Software
Company: BP3 Global
Agency: power2Cloud
BP3 Global's new website, built on HubSpot CMS Hub, streamlines the user journey, enhances brand awareness, and serves as a central resource for customers.
Driving Algorand's vision with a bold website redesignDriving Algorand's vision with a bold website redesign
Software
Company: Algorand
Agency: Blend | The HubSpot Website Agency
Algorand recently refreshed its brand and aimed to merge its separate websites into one. They partnered with HubSpot website agency, Blend, to execute a complete website overhaul, built on HubSpot CMS.