Trace One needed a new website with a customized design that would strengthen their new brand image, while supporting the marketing team’s lead generation goals and allowing an easy navigation that presented their services in a clear way. They also wanted to implement HubSpot’s automated marketing solution (Marketing Enterprise) and synchronize it with their CRM. The company chose Markentive to assist with the project and help rebuild and migrate their website to the HubSpot CMS.
Trace One needed to boost their performance and generate more leads, while implementing their new identity. The website they had didn’t allow them to easily add conversion points, effectively track performance or modify existing pages.
After a detailed semantic and tech SEO audit in English and French, we’ve created a new optimized website that provides an enhanced UX and better presents Trace One’s solutions. We’ve created a new digital identity based on their brand playbook, including bold shapes and colors, animations and interactive elements. The website was developed in 4 languages and migrated from their old CMS. Ultimately, we’ve provided a complete CMS training to enable their teams to manage the website autonomously.
+20% increase in leads generated via form submission +420% increase in mobile traffic in the 1st month a 165% optimization compared to the old site 30% increase in avg time on page after 3 months Marketing team was autonomous one week after training
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