Legalstart was successful in lead gen and SEO, but wanted to refresh its brand and needed a redesign in order to meet UX, tech and marketing challenges: -Humanize services and make offers easy to read and accessible; -Give autonomy to the marketing team in creating content easily; -Modify the website's existing structure to standardize the components on each page & make large-scale modifications easier; -Integrate the new CMS with the Legalstart app to provide a personalized browsing experience.
After 7 years, their brand didn’t reflect their values anymore and they needed a new platform to work more easily on their content, give autonomy to the marketing team and effectively migrate their 3000 pages from the old CMS.
-Development of a custom theme & modules to independently create the 30 page templates that would meet the needs of their 3000 pages; -Custom development of a navigation solution with a multi-level menu including CTAs; -Development of custom modules to migrate the content of more than 2,500 pages via API from Mezzanine CMS to HubSpot Content Hub, without impacting SEO; -Use of HubDB to manage over 50 page categories; Training the marketing teams in the use of HubSpot Content Hub and the lead capture elements.
*+30% to +60% PageSpeed improvement *3000 pages migrated in less than 6 weeks *Marketing team is 100% autonomous & 3X faster in creating & editing pages *360° view of prospect journey through the combined use of HubSpot CRM, Marketing and CMS
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