Legalstart: new website & migration of 3000 pages via API

Legalstart’s website project included the migration of 3000 pages via API from Mezzanine CMS, the use of HubDB to manage 50 categories and the development of a complex custom multi-level menu.
Legalstar's homepage

Details:

Company name:

Legalstart

Region

France

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

Legalstart was successful in lead gen and SEO, but wanted to refresh its brand and needed a redesign in order to meet UX, tech and marketing challenges: -Humanize services and make offers easy to read and accessible; -Give autonomy to the marketing team in creating content easily; -Modify the website's existing structure to standardize the components on each page & make large-scale modifications easier; -Integrate the new CMS with the Legalstart app to provide a personalized browsing experience.

Problem the company had:

After 7 years, their brand didn’t reflect their values anymore and they needed a new platform to work more easily on their content, give autonomy to the marketing team and effectively migrate their 3000 pages from the old CMS.

The Hubspot CMS solution:

-Development of a custom theme & modules to independently create the 30 page templates that would meet the needs of their 3000 pages; -Custom development of a navigation solution with a multi-level menu including CTAs; -Development of custom modules to migrate the content of more than 2,500 pages via API from Mezzanine CMS to HubSpot CMS, without impacting SEO; -Use of HubDB to manage over 50 page categories; Training the marketing teams in the use of HubSpot CMS and the lead capture elements.

Results:

*+30% to +60% PageSpeed improvement *3000 pages migrated in less than 6 weeks *Marketing team is 100% autonomous & 3X faster in creating & editing pages *360° view of prospect journey through the combined use of HubSpot CRM, Marketing and CMS

Details:

Company name:

Legalstart

Region

France

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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