The Eichenberger Gewinde AG needed a repositioning of their website - from the previous focus on products to content that is designed around the needs and challenges of the prospective customers.
Problem 1: Development of a digital strategy Problem 2: Repositioning Problem 3: Website focus on conversions
Problems 1 and 2 were solved by analysing the current position and that of the competitors and elaborating the WHY, HOW, WHAT, Brand Promise, Brand Values, USP and Corporate Values. For problem 3, the old website was first analysed and then all custom sections for the construction of the website were implemented, all templates were compiled and design adjustments to modules, SEO of the texts, responsiveness check and the construction of a bilingual website were carried out.
The organic traffic increased by around 20% after go-live and there was no loss of visibility, even though paid search was shut down.
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