Eichenberger Gewinde AG goes Inbound

Eichenberger was looking for a partner who understood the industry and had the necessary skills in conception, strategy and implementation. Inbound marketing seemed to be the right approach for the digital future.
Eichenberger Home Website

Details:

Company name:

Eichenberger Gewinde AG

Region

DACH Region

Industry:

Manufacturing

HubSpot Products:

CMS Hub Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

The Eichenberger Gewinde AG needed a repositioning of their website - from the previous focus on products to content that is designed around the needs and challenges of the prospective customers.

Problem the company had:

Problem 1: Development of a digital strategy
Problem 2: Repositioning
Problem 3: Website focus on conversions

The Hubspot CMS solution:

Problems 1 and 2 were solved by analysing the current position and that of the competitors and elaborating the WHY, HOW, WHAT, Brand Promise, Brand Values, USP and Corporate Values.
For problem 3, the old website was first analysed and then all custom sections for the construction of the website were implemented, all templates were compiled and design adjustments to modules, SEO of the texts, responsiveness check and the construction of a bilingual website were carried out.

Results:

The organic traffic increased by around 20% after go-live and there was no loss of visibility, even though paid search was shut down.

Details:

Company name:

Eichenberger Gewinde AG

Region

DACH Region

Industry:

Manufacturing

HubSpot Products:

CMS Hub Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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