ResMed’s Digital Transformation Project | Website

Recognising that consumers were being underserved when it came to managing their sleep, ResMed decided it was time for a new approach and embarked on launching their brand to the consumer market for the first time.
This unique sleep solution finder on the homepage helps visitors to quickly find information that addresses their specific pain points. It leverages HubDB to dynamically present content based on users’ responses to three qualifying questions.

Details:

Company name:

ResMed

Industry:

Healthcare

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

Salted Stone knew that to deliver the growth that ResMed was looking to achieve, the solution needed to delight customers and the journey they took. This included looking for ways to enhance the sales and service models, innovating the touchpoints customers have with ResMed, plus raising awareness and engagement for sleep health across Australia. Rather than a single team owning and supporting ResMed’s digital channel, Salted Stone helped to architect HubSpot to be central to ResMed’s business.

Problem the company had:

The client needed a new website that consolidated all of their existing assets into one central, branded ecosystem. It had to be built in a way that allowed ResMed to continually scale it once the initial launch and engagement was complete.

The Hubspot CMS solution:

This new B2C website launched ResMed’s product catalogue directly to consumers for the first time by seamlessly integrating with BigCommerce. It accommodates multiple personas and pathways across four core areas (Sleep Health, Snoring, Insomnia and Sleep Apnea) to lead to relevant personalised information, solutions and products. The site can take a user through the entire flywheel with all the functionality consumers expect from a true omnichannel experience.

Results:

Conversion rates of lead-gen offers are consistently achieving 25-40%.

Within months, qualified leads grew from hundreds to then thousands per month.

Details:

Company name:

ResMed

Industry:

Healthcare

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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