WordPress to HubSpot Content Hub: improved quality of inbound leads

SwipeGuide realized WordPress didn’t meet their requirements, so they teamed up with Webs to build a full-funnel solution based on HubSpot CMS. The new website improved the quality and relevance of inbound leads. The conversion rate increased by 10%.

Details:

Company name:

SwipeGuide

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

SwipeGuide realized that their WordPress website didn’t meet their requirements anymore. The integration with other lead generation channels and HubSpot forms, for example, wasn’t optimal. To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a seamless full-funnel solution based on HubSpot Content Hub.

Problem the company had:

The old SwipeGuide website didn’t integrate with other lead gen channels and tools. The process for getting insights on their buyer's journey wasn't transparent and required manual work. The CMS wasn't ideal to work in & the site was slow/unreliable.

The Hubspot Content Hub solution:

To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a full-funnel solution HubSpot Content Hub website. The new website was up and running within 3 months. By integrating it seamlessly with other tools like LinkedIn Campaign Manager, Google Ads, Google Analytics, and Hotjar, SwipeGuide is now able to get detailed insights into how people interact with their content.

Results:

The quality and relevance of inbound leads has improved a lot and the conversion rate on the website has increased. Next to this, most key pages are ranking higher in organic search thanks to the HubSpot SEO content clustering tool that boosts authority across internal pages. Website speed and performance is also up. 20% increase in inbound lead quality 10% increase in conversion rate 5% increase in page views per session.

Details:

Company name:

SwipeGuide

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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