WordPress to HubSpot CMS: improved quality of inbound leads

SwipeGuide realized WordPress didn’t meet their requirements, so they teamed up with Webs to build a full-funnel solution based on HubSpot CMS. The new website improved the quality and relevance of inbound leads. The conversion rate increased by 10%.

Details:

Company name:

SwipeGuide

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

SwipeGuide realized that their WordPress website didn’t meet their requirements anymore. The integration with other lead generation channels and HubSpot forms, for example, wasn’t optimal. To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a seamless full-funnel solution based on HubSpot CMS.

Problem the company had:

The old SwipeGuide website didn’t integrate with other lead gen channels and tools. The process for getting insights on their buyer's journey wasn't transparent and required manual work. The CMS wasn't ideal to work in & the site was slow/unreliable.

The Hubspot CMS solution:

To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a full-funnel solution HubSpot CMS website. The new website was up and running within 3 months. By integrating it seamlessly with other tools like LinkedIn Campaign Manager, Google Ads, Google Analytics, and Hotjar, SwipeGuide is now able to get detailed insights into how people interact with their content.

Results:

The quality and relevance of inbound leads has improved a lot and the conversion rate on the website has increased. Next to this, most key pages are ranking higher in organic search thanks to the HubSpot SEO content clustering tool that boosts authority across internal pages. Website speed and performance is also up.

20% increase in inbound lead quality
10% increase in conversion rate
5% increase in page views per session.

Details:

Company name:

SwipeGuide

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Software HubSpot CMS website examples:
Dynamic New Website Delivers Positive Results for Aprao Dynamic New Website Delivers Positive Results for Aprao
Software
Company: Aprao
Agency: Blend Marketing
Working side-by-side with Aprao, we developed a dynamic new website that makes full use of the HubSpot platform to market their innovative property development appraisal software and drive growth.
Report this listing
Milgro’s new website offers an attractive customer journey Milgro’s new website offers an attractive customer journey
Software
Company: Milgro B.V.
Agency: One4marketing
For Milgro we created a new design and corporate identity. During the creation of the website, optimization with regard to mobile usage was taken into account and workflows were implemented. This resulted in verifiable growth for organic traffic.
Report this listing
WindESCo Brings in New Leads With Modern Website WindESCo Brings in New Leads With Modern Website
Software
Company: WindESCo
Agency: New Perspective Marketing
WindESCo is a software solutions company that helps wind plants optimize their energy output. They engaged New Perspective to help them meet their growth goals. We helped them transform their website and bring in new, qualified leads.
Report this listing
Modern website redesign takes SharpCloud’s UX to new heights Modern website redesign takes SharpCloud’s UX to new heights
Software
Company: SharpCloud Software Limited
Agency: Blend Marketing
Blend reworked SharpCloud's website from the ground up. We improved accessibility, simplified navigation, and made exploring their software's impressive features easier with concise messaging across all pages.
Report this listing
A SaaS Site Built For The Continual Next A SaaS Site Built For The Continual Next
Software
Company: iOFFICE
Agency: Kuno Creative
iOFFICE is a leading workplace management software solution for global enterprises. Over the past two decades, its solutions have evolved to stay ahead of the changing demands of the modern workplace—and it needed a website to reflect that.
Report this listing