WordPress to HubSpot CMS: improved quality of inbound leads

SwipeGuide realized WordPress didn’t meet their requirements, so they teamed up with Webs to build a full-funnel solution based on HubSpot CMS. The new website improved the quality and relevance of inbound leads. The conversion rate increased by 10%.

Details:

Company name:

SwipeGuide

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

SwipeGuide realized that their WordPress website didn’t meet their requirements anymore. The integration with other lead generation channels and HubSpot forms, for example, wasn’t optimal. To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a seamless full-funnel solution based on HubSpot CMS.

Problem the company had:

The old SwipeGuide website didn’t integrate with other lead gen channels and tools. The process for getting insights on their buyer's journey wasn't transparent and required manual work. The CMS wasn't ideal to work in & the site was slow/unreliable.

The Hubspot CMS solution:

To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a full-funnel solution HubSpot CMS website. The new website was up and running within 3 months. By integrating it seamlessly with other tools like LinkedIn Campaign Manager, Google Ads, Google Analytics, and Hotjar, SwipeGuide is now able to get detailed insights into how people interact with their content.

Results:

The quality and relevance of inbound leads has improved a lot and the conversion rate on the website has increased. Next to this, most key pages are ranking higher in organic search thanks to the HubSpot SEO content clustering tool that boosts authority across internal pages. Website speed and performance is also up. 20% increase in inbound lead quality 10% increase in conversion rate 5% increase in page views per session.

Details:

Company name:

SwipeGuide

Industry:

Software

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

More Software HubSpot CMS website examples:
Taking Revenue Operations to New HeightsTaking Revenue Operations to New Heights
Software
Company: Kambr
Agency: SmartBug Media
When the team at Kambr first approached SmartBug Media®, they were looking for a sleek redesign to properly showcase their airline revenue and data analytics solutions and their proprietary no-code data visualization software.
Branded, Easy-to-Use Site for Legal Software Company Branded, Easy-to-Use Site for Legal Software Company
Software
Company: Venio Systems eDiscovery
Agency: SmartBug Media
SmartBug Media® created a new website that better aligned with the client’s brand and made its site easier to use for its specific audience and industry, including custom pages and developing a new messaging matrix.
A new fully integrated experience for PartnerPortal.ioA new fully integrated experience for PartnerPortal.io
Software
Company: PartnerPortal.io
PartnerPortal.io launched a new website using HubSpot and the results have been incredible. Our designers and developers worked together to generate a new theme with templated landing, feature, and integration pages.
HubSpot Gives Inbound.com a Revamp for 2022 Hybrid AudienceHubSpot Gives Inbound.com a Revamp for 2022 Hybrid Audience
Software
Company: HubSpot
Agency: Aptitude 8
Inbound.com was built by Aptitude 8 entirely on HubSpot’s CMS Hub. The site leverages headless CMS Hub functionality to render content from Airtable, HelpScout, and Bizzabo to create an immersive experience for both in-person and virtual guests.
A brand-new site to strengthen and support a fresh new brandA brand-new site to strengthen and support a fresh new brand
Software
Company: Labguru
Agency: Blend – Websites, Onboarding & Integrations
An eye-catching new website boosts Labguru’s organic traffic and conversion rates.