Customer journey redesign boosts user engagement/conversion

Delmic is a high-tech company based in the Netherlands that develops powerful and user-friendly solutions for light and electron microscopy. They desired a new website on CMS Hub to improve their online customer journey, storyline and conversion.

Details:

Company name:

Delmic

Industry:

Manufacturing

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Delmic partnered up with Webs to upgrade their existing CMS Hub website. The main objective was to develop a manageable, flexible, fresh and structured website, to better communicate the brand proposition/vision, help potential customers find relevant content and to convert them into leads. Focusing clearly on customer benefits and solutions instead of heavily on their products.

Problem the company had:

As Delmic scaled as an organization they outgrew their current website. There was no room to showcase new product lines anymore, the design became outdated, content pieces weren’t easy to access and the overall website performance was lagging behind.

The Hubspot CMS solution:

After analyzing Delmics’ goals, buyer personas, journeys and current content, Webs developed a completely new website architecture with a newer, fresher design based on showing customer benefits. This by facilitating content discovery through featured content, rebuilding the blog sections, using prominent lateral navigation opportunities to related content, building out clear next steps by easy-to-use templates/modules and enticing CTAs.

Results:

Delmic’s new website allows them to deliver a complete online customer journey. Traffic has increased since its launch, bounce rates are down by 30%, CTAs are performing way better and the blog subscriptions have increased.

Details:

Company name:

Delmic

Industry:

Manufacturing

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Manufacturing HubSpot CMS website examples:
Highlighting Custom Case Capabilities While Promoting E-Commerce Highlighting Custom Case Capabilities While Promoting E-Commerce
Manufacturing
Company: Cases By Source
Agency: Kuno Creative
Cases By Source, a custom case designer and manufacturer, wanted to improve the user experience on the custom side of their website while maintaining their strong SEO value on the e-commerce side.
Report this listing
Website Redesign for Leading Precast Concrete Manufacturer Website Redesign for Leading Precast Concrete Manufacturer
Manufacturing
Company: Leesburg Concrete Company, Inc.
Agency: Craft Impact
Leesburg Concrete Company, Inc. partnered with Craft Impact to update their website with a more modern look and increased functionality. The new site highlights Leesburg Concrete’s products and capabilities in a simple format that’s easy to navigate.
Report this listing
Using CMS Hub to its Full Potential Using CMS Hub to its Full Potential
Manufacturing
Company: Walker Manufacturing Company
With CMS Hub, we have created a public-facing website for customers to learn more about the advantages of our commercial and residential lawn mowers, using HubDB to dynamically list compatible equipment and smart content for different countries.
Report this listing
CMS Hub helps create win-win (products & new employees) CMS Hub helps create win-win (products & new employees)
Manufacturing
Company: Alive & Kickin’ Pizza Crust
Agency: Weidert Group
During a challenging job market, yet tremendous business growth, Alive & Kickin’ Pizza Crust used CMS Hub to attract and fill high-turnover positions, reaching 100% staffing, while fulfilling spiking customer demand during a global pandemic.
Report this listing
How CMS Hub positively impacted the buyer's journey How CMS Hub positively impacted the buyer's journey
Manufacturing
Company: Vostermans Companies
Agency: Webs | B2B Inbound Marketing & Sales
To ensure Vostermans websites were in line with their new customer focused marketing strategy they partnered up with Webs to build three brand new persona-driven websites on CMS Hub focused on SEO, CX, and lead gen.
Report this listing