Delmic partnered up with Webs to upgrade their existing Content Hub website. The main objective was to develop a manageable, flexible, fresh and structured website, to better communicate the brand proposition/vision, help potential customers find relevant content and to convert them into leads. Focusing clearly on customer benefits and solutions instead of heavily on their products.
As Delmic scaled as an organization they outgrew their current website. There was no room to showcase new product lines anymore, the design became outdated, content pieces weren’t easy to access and the overall website performance was lagging behind.
After analyzing Delmics’ goals, buyer personas, journeys and current content, Webs developed a completely new website architecture with a newer, fresher design based on showing customer benefits. This by facilitating content discovery through featured content, rebuilding the blog sections, using prominent lateral navigation opportunities to related content, building out clear next steps by easy-to-use templates/modules and enticing CTAs.
Delmic’s new website allows them to deliver a complete online customer journey. Traffic has increased since its launch, bounce rates are down by 30%, CTAs are performing way better and the blog subscriptions have increased.
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