Customer journey redesign boosts user engagement/conversion

Delmic is a high-tech company based in the Netherlands that develops powerful and user-friendly solutions for light and electron microscopy. They desired a new website on CMS Hub to improve their online customer journey, storyline and conversion.

Details:

Company name:

Delmic

Industry:

Manufacturing

HubSpot Products:

Content Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

Delmic partnered up with Webs to upgrade their existing Content Hub website. The main objective was to develop a manageable, flexible, fresh and structured website, to better communicate the brand proposition/vision, help potential customers find relevant content and to convert them into leads. Focusing clearly on customer benefits and solutions instead of heavily on their products.

Problem the company had:

As Delmic scaled as an organization they outgrew their current website. There was no room to showcase new product lines anymore, the design became outdated, content pieces weren’t easy to access and the overall website performance was lagging behind.

The Hubspot Content Hub solution:

After analyzing Delmics’ goals, buyer personas, journeys and current content, Webs developed a completely new website architecture with a newer, fresher design based on showing customer benefits. This by facilitating content discovery through featured content, rebuilding the blog sections, using prominent lateral navigation opportunities to related content, building out clear next steps by easy-to-use templates/modules and enticing CTAs.

Results:

Delmic’s new website allows them to deliver a complete online customer journey. Traffic has increased since its launch, bounce rates are down by 30%, CTAs are performing way better and the blog subscriptions have increased.

Details:

Company name:

Delmic

Industry:

Manufacturing

HubSpot Products:

Content Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

More Manufacturing HubSpot Content Hub website examples:
5 brand presences combined on one website5 brand presences combined on one website
Manufacturing
Company: BEC GmbH
Agency: TRIALTA
The website was built on the CMS stack with a screen design UX agency, the client and TRIALTA. The characteristic of the project was the use of a standard theme (Clean 6) divided into 5 child themes according to the different areas of the company.
New buyer-centric website that reflects a premium brandNew buyer-centric website that reflects a premium brand
Manufacturing
Company: CHI Overhead Doors
Agency: Blend | The HubSpot Website Agency
CHI Overhead Doors needed a premium website to reflect its market-leading products. This complete website redesign provides them with the platform they need to showcase their products and engage their buyers.
Structure Meets Flexibility in Liquids PackagingStructure Meets Flexibility in Liquids Packaging
Manufacturing
Company: AeroFlexx
Agency: SmartBug Media
Learn how AeroFlexx partnered with SmartBug Media® to turn its website into a lead generation engine and position itself as a leader in the liquids packaging space.
CASSEL Inspection HubSpot website designCASSEL Inspection HubSpot website design
Manufacturing
Company: CASSEL Inspection
Agency: Stream Creative
HubSpot website design for an industry-leading manufacturer of industrial Metal Detectors and X-ray Inspection machines. Enhanced online presence with a focus on product lines and detailed product information.
Cincinnati Test Systems HubSpot website designCincinnati Test Systems HubSpot website design
Manufacturing
Company: Cincinnati Test Systems
Agency: Stream Creative
A user-friendly HubSpot website design tailored for an industry-leading manufacturer of metal detectors and X-ray inspection machines. Enhanced online presence with a strong emphasis on ease of use and customer service.