How CMS Hub positively impacted the buyer's journey

To ensure Vostermans websites were in line with their new customer focused marketing strategy they partnered up with Webs to build three brand new persona-driven websites on CMS Hub focused on SEO, CX, and lead gen.

Details:

Company name:

Vostermans Companies

Industry:

Manufacturing

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Vostermans, a Dutch family-owned business that produces axial fans particularly for the agricultural and industrial markets, made the switch to a more customer-oriented organization. They embraced the Inbound Marketing philosophy, followed by the need to shift from a traditional website to a modern one.

Webs helped by building three new websites – not only centered on the products, but also on sharing valuable content and experiences tailored to their prospects.

Problem the company had:

The traditional websites had little focus on informative content from an inbound marketing perspective, they were struggling with turning visitors into leads, and some flexibility and security issues occurred at the backend.

The Hubspot CMS solution:

To ensure Vostermans websites were in line with their customer focused marketing strategy they chose to leverage CMS Hub and build three new websites in collaboration with Webs. These three websites were launched with 6 different language options in one set up. All with pages designed and built through careful design of site structure with a strong focus on the Inbound Marketing philosophy, CX, SEO and lead generation.

Results:

The websites have positively impacted the buyer's journey. After going live only 5 months ago (December 2019) Vostermans managed to double their website visitors and tripled their leads compared to previous years.

Details:

Company name:

Vostermans Companies

Industry:

Manufacturing

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Manufacturing HubSpot CMS website examples:
Ecommerce Site Delivers Seamless Blend of HubSpot & Shopify Ecommerce Site Delivers Seamless Blend of HubSpot & Shopify
Manufacturing
Company: Shawcity
Agency: Blend Marketing
A fresh website redesign for Shawcity offers a smoother customer journey – and exciting new product marketing opportunities.
Report this listing
A highly performative website that is also easy to navigate A highly performative website that is also easy to navigate
Manufacturing
Company: Intertecnica
Agency: Cloudnova srl
We have designed and created a new website for Intertecnica, taking into account the need to guarantee a satisfactory user experience and to have an easy and intuitive tool to update. This was an important step toward a radically new business model.
Report this listing
Industrial Membrane Treatment Systems Industrial Membrane Treatment Systems
Manufacturing
Company: Harn RO Systems
Agency: Nextiny
Redesigned and restructured website created in the HubSpot CMS using a modern design and bright colors. The new site is easy to navigate and presents content in a way users can understand.
Report this listing
Industrial and Motor Control Company New Website Industrial and Motor Control Company New Website
Manufacturing
Company: Mader Electric
Agency: Nextiny
New HubSpot website for industrial machine maintenance company. A clean design was paired with a restructuring of the site to create a simple user experience.
Report this listing
Industrial Manufacturer Industrial Manufacturer
Manufacturing
Company: GG Schmitt
Agency: Nextiny
Redesigned and restructured website created in the HubSpot CMS using a modern design and bright colors. The new site is easy to navigate and provides prospects with a clear sales journey experience that didn't exist before.
Report this listing