Farmers Business Network is on a mission to disrupt the world of agriculture by giving farmers access to unprecedented levels of information and other powerful resources. A big part of that mission is sharing a lot of content across multiple channels, and a traditional blog framework wasn’t keeping up. With a lot of ingenuity and an infusion of style, Salted Stone partnered with FBN to create a new home for their digital publication - Emergence by FBN.
Traditional blog structures weren’t able to keep up with FBN’s needs - specifically the need for multiple layers of filtering to help a diverse audience find relevant information easily, especially on mobile devices while in the field.
We kicked off with a roadmapping workshop to map out the new microsite and design exercises to define the look and feel for the refreshed Emergence brand. At the same time, our development team put together a plan to tackle the need for complex filtering. We used multiple blogs (separated into their specific main categories) and connected them together to create the complex filtering functionality. FBN can pull any content from any blog onto any other part of their site to be displayed.
Whether it’s editorial pieces, podcasts, video series or beyond, the site is able to give visitors access to any type of content on any topic quickly and easily, on desktop or mobile devices.
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