--- title: "Growth-Driven Design: Launch a website site with less headache, better results and half the time." description: Traditional web design is broken. Learn how to launch a site in half the time, with less headache and produce better results using Growth-Driven Design. image: https://designers.hubspot.com/hubfs/blog/Luke%20Summerfield/time-to-value.jpg --- # [![Hubspot](https://www.hubspot.com/hubfs/HubSpot_Logos/HSLogo_color.svg "Hubspot") Designers](https://designers.hubspot.com) # Latest CMS Developer Posts # HubSpot CMS Blog ## Growth-Driven Design: Launch a website site with less headache, better results and half the time. Written By [Luke Summerfield](https://designers.hubspot.com/blog/author/luke-summerfield) on Aug 8, 2017 12:03:37 PM - [Tweet](https://twitter.com/share) Today HubSpot announces the launch of a new [Growth-Driven Design Methodology Certification](https://lnkd.in/drn4jsz) for designers, UX strategists and marketers.    ### **Traditional Web Design is Broken.** The headaches, challenges, unreliable and inconsistent results we experience during a website redesign are the product of an outdated and broken playbook. ### **The New Playbook: Growth-Driven Design.** Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. Let's take a quick look at how Growth-Driven Design works and where you can get access to a free GDD Certification full of training, templates, tools and a slack community. ![gdd-value-prop.jpg](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/Growth-Driven%20Design/gdd-value-prop.jpg?width=732&height=412&name=gdd-value-prop.jpg) ![traditional-vs-gdd.jpg](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/Growth-Driven%20Design/traditional-vs-gdd.jpg?width=732&height=412&name=traditional-vs-gdd.jpg) ## **How does Growth-Driven Design work?** The Growth-Driven Design methodology pulls together many ideas, frameworks and process steps that top UX strategists, designers and marketers are using to build world class startups and software - and applies them to web design.  ![gdd-methodology-steps.png](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/Growth-Driven%20Design/gdd-methodology-steps.png?width=732&height=253&name=gdd-methodology-steps.png) ![growth-driven-dersign-agile-lean-diagram.png](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/Growth-Driven%20Design/growth-driven-dersign-agile-lean-diagram.png?width=500&height=500&name=growth-driven-dersign-agile-lean-diagram.png) Save your spot for the [ Growth-Driven Design Certification](https://offers.hubspot.com/growth-driven-design-certification) ## **RESULTS SPEAK FOR THEMSELVES** In a 2017 survey, 350 agencies across the world reported the impact their clients have seen using Growth-Driven Design vs. traditional web design. ![time-to-value.jpg](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/time-to-value.jpg?width=732&height=412&name=time-to-value.jpg) ![gdd-business-impact.jpg](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/Growth-Driven%20Design/gdd-business-impact.jpg?width=732&height=412&name=gdd-business-impact.jpg) Save your spot for the [ Growth-Driven Design Certification](https://offers.hubspot.com/growth-driven-design-certification) ![leanlabs-gdd.png](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/Growth-Driven%20Design/leanlabs-gdd.png?width=732&height=411&name=leanlabs-gdd.png) ## **[LEARN GROWTH-DRIVEN DESIGN](https://lnkd.in/drn4jsz)!** To teach marketers the new web design playbook, HubSpot is launching a new [Growth-Driven Design Certification](https://lnkd.in/drn4jsz). This certification will teach you everything you need to develop a peak performing website. **Who this is for?** The content is focused on teaching you WHAT and WHY to build certain elements. You will not learn HOW (coding) to build them.  The course is for strategists, UX designers, and marketers to learn the research, process, and methodology side of building peak performing websites. Get everyone on the same page and speaking the same "language". You do NOT need to be a HubSpot user and the content is tool agnostic.  **Topics covered include:** - Developing a website strategy, including: Jobs to be done, personas, fundamental assumptions, journey mapping, global strategyetc. - Conducting UX research - Leveraging data to guide design decisions - Agile web design process - Conversion rate optimization - Personalization - Running effective experiments ... and more. [![Daryn-gddcert-testimonial.png](https://designers.hubspot.com/hs-fs/hubfs/blog/Luke%20Summerfield/Growth-Driven%20Design/Daryn-gddcert-testimonial.png?width=732&height=411&name=Daryn-gddcert-testimonial.png)](https://offers.hubspot.com/growth-driven-design-certification) ## **[SAVE YOUR SPOT FOR THE GDD CERTIFICATION NOW](https://lnkd.in/drn4jsz)**   Topics: [Website Design](https://designers.hubspot.com/blog/topic/website-design), [UX Research](https://designers.hubspot.com/blog/topic/ux-research), [Conversion Rate Optimization](https://designers.hubspot.com/blog/topic/conversion-rate-optimization) ![](https://designers.hubspot.com/hubfs/Luke-Summerfield-Headshot-Medium.jpg) ### [Luke Summerfield](https://designers.hubspot.com/blog/author/luke-summerfield) Luke wakes up each morning excited to help others unlock their potential. He does this at HubSpot as the CMS Developer Advocate and founder of Growth-Driven Design. [LinkedIn](https://www.linkedin.com/in/lukesummerfield/) [Twitter ](http://www.twitter.com/savvyluke) | [Website](http://www.keyy.io/lukesummerfield) ### Stay Up To Date 👇 [![Learn how to code on HubSpot CMS](https://no-cache.hubspot.com/cta/default/327485/48f45cc1-54a9-4ef7-a5a0-7d5dd9d1125b.png)](https://cta-redirect.hubspot.com/cta/redirect/327485/48f45cc1-54a9-4ef7-a5a0-7d5dd9d1125b) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty.   [![Join the HubSpot CMS Developer Slack](https://no-cache.hubspot.com/cta/default/327485/cdc804dc-ef60-407e-be85-eae710c82187.png)](https://cta-redirect.hubspot.com/cta/redirect/327485/cdc804dc-ef60-407e-be85-eae710c82187) [![Ask questions in the CMS Developer Forum](https://no-cache.hubspot.com/cta/default/327485/c010e1d7-342f-49bf-90f3-b7a0ec528d8f.png)](https://cta-redirect.hubspot.com/cta/redirect/327485/c010e1d7-342f-49bf-90f3-b7a0ec528d8f) [![Join the free CMS for Developers Course](https://no-cache.hubspot.com/cta/default/327485/d2de59e8-c568-4db8-b61e-d091317736ed.png)](https://cta-redirect.hubspot.com/cta/redirect/327485/d2de59e8-c568-4db8-b61e-d091317736ed) [![View the HubSpot API Documentation](https://no-cache.hubspot.com/cta/default/327485/29dd2781-ed8c-40a1-bd07-7ff1137a16eb.png)](https://cta-redirect.hubspot.com/cta/redirect/327485/29dd2781-ed8c-40a1-bd07-7ff1137a16eb) ### Designers Blog Topics - 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